From to time, I send emails to clients asking for comments, suggestions, or experiences. This is an experience utilizing the "You'll Love Your Wedding Cake Guarantee."
"I hated the idea of using a guarantee. But not anymore. It's so gratifying watching brides who were on the fence choose me over my competitors...even with my prices being 25% higher."
Writing to you about the use of a written guarantee has come full circle.
I was in the audience for your seminar at the Las Vegas convention center during the IBIE (International Baking Industry Exposition).
Your seminar was about revolutionary findings bakers could use to increase their wedding cake prices and sales. Unfortunately, I was a little late, so I had to stand.
By the time I arrived, you were discussing the topic of using a guarantee to boost wedding cake sales and prices. As it turned out, you handed everyone the same copy of your guarantee at the seminar you also used in your training.
At the seminar, I thought you were crazy. I completely disagreed about using one. If you recall, I'm the lady who came up to you and went through all the reasons you were wrong.
Interestingly, three years later, I received an email that had an ad for "Wedding Cake Sales Guru."
After reviewing the training, I realized it was you. I also noticed you were still saying the guarantee is perfect to get brides off the fence, as well as evidence that can be used for increasing a baker's pricing.
Out of curiosity, I reviewed your webpage including each of the Q & A's. Unlike my disdain for using a guarantee, I was impressed with your thorough reasoning.
Since the training was guaranteed to produce higher prices and sales, I figured why not give it a try?
The first thing I did was watch the foundational presentations (I watched the one on psychology 10 times) and the one on the guarantee. After getting it through my thick head, I now get it!
I've changed my mind 180 degrees. I'll admit,
"I hated the idea of using a guarantee. But not anymore. It's so gratifying watching brides who were on the fence choose me over my competitors...even with my prices being 25% higher."
My bias against a guarantee for selling wedding cakes was completely turned around after understanding how powerful it could be if it was done right.
Not only that, but here's where I also agree with you: If my competitors' mindset is what mine used to be, none of them will ever use one.
That's a big advantage I can use for a long time.
