I’m glad you’re doing well. And I agree, you should continue with what’s working.

At the same time, WHY SETTLE FOR LESS?

Wouldn't it be nice to receive even higher prices, and still have brides feeling good they chose you?  

The best part is, you can take what you're already doing and simply add new and cutting-edge methods uncovered by research that have been proven to provide a 5 to 1 advantage over your competitors.

It's that 5 to 1 advantage which gives you the ability to command 20%-30% higher prices.

[For a visual to compare your advantages, click here to download the chart.]

I refer to this as increasing the average wedding cake price by $100.

When it comes to adding to your marketing and sales process, you’ll be adding new techniques and tactics taken from the recommendations of 350,000 Millennial and Gen Z brides.

Seriously, if those brides can't provide the absolute best answers to what they want, need, and expect...who can?

In addition, a little known reason why the strategies, tactics, and sales tools are effective is, they were developed with the use of proven psychological persuasion techniques and dating principles. When you take the training, each presentation explains,  based on psychology, why it's effective. There is no guesswork or wondering why it works or why you should use it.

When you combine the proprietary information gained through our research with principles of psychology and dating, it literally gives you what could be considered an unfair advantage.

If you haven't yet, watch the presentation “LTTP” vs “ESTC” (by clicking on this sentence) to understand why your advantage is so huge and why you'll be able to get higher prices.

Here's another reason to consider: Over my years of coaching and consulting, I've found many bakers are experts at creating gorgeous and delicious wedding cakes, but are aggravated by and dislike the business side of things. They  wish they could stay focused on creating, not spending time on accounting, managing employees, or marketing.

If that sounds familiar, my training finally affords the opportunity to receive professional assistance in an area you're probably not an expert.

This is your chance to receive professional assistance that will vastly improve your skills for selling wedding cakes, as well as keep you on the cutting-edge of the current wedding cake marketing revolution for the way Millennial and Gen Z brides prefer to purchase a wedding cake.

To wrap up this question, I imagine doing financially well for your family and staying ahead of your competitors is important.

I guarantee it will or your money back.

[BREAKTHROUGH NEWS February 15, 2021: We are elated to announce the development of software to utilize AI (artificial intelligence) in the area of predictive analysis for compiling our research findings and taking the current 5 to 1 upper-hand our research offers and turning it into a 10 to 1 outright domination. This is truly a revolutionary moment for our industry and the 2,000 bakers who will benefit from its incredible windfall. I hope you become one of them.]

Before I answer this question, it would have been nice to have known you personally, as well as your system for selling wedding cakes. That way, I could've been more specific.

Since that’s not doable, I’m going to share 14 ingredients our research findings show most bakers are missing (they're not doing or don’t know what they should be doing). Just learning these 14 items will make a monumental difference. 

Bear in mind, these are not my opinions, they are according to 350,000 brides. 

1. Have a well written guarantee that protects me, the bride.
2. Do a better job of proving you’re “credible” and “trustworthy.”
3. When I first call you to schedule a consultation, be more helpful.
4. Be better at doing bridal shows.
5. Post more testimonials.
6. Have a presentation folder for me to take home, so I will remember you.
7. Demonstrate how your prices are reasonable and fair.
8. Send me educational email(s) to prepare me for my consultation.
9. You need to rid of the “Friction” in your marketing, sales items, and procedures. 
10. Understand what your competitors are doing, so you assist me better.
11. Have a better website that convinces me to make an appointment with you.
12. Improve your “knot” and “WeddingWire” pages. They look and sound like everyone else’s.
13. Do a better job of separating yourself from your competitors.
14. Improve your method of asking for referrals.

That’s a mere 14. The training addresses all those issues, plus it teaches you how to address many more.

As you can see, without research, we would never have known what bothers brides, or what brides expect and prefer. By the way, how well are you doing with those 14 shortcomings?  

Do you think if you addressed just those 14 issues, brides would choose you over your competitors?

Would they be willing to pay higher prices? [I’ll save you some time. Test after test, baker after baker, it always comes up a definitive…YES.]

Besides those 14 items, there were subjects brides were not asked, but are valuable for you to be versed in, such as:

1. 11 psychological principles that are crazy effective for convincing brides to choose you and get higher prices. (NOTATION: A key reason the strategies, tactics, and sales tools are super effective is due to coupling psychological principles with the sales and marketing methods. When you take the training, each presentation provides the psychological principles used to understand why it's powerful.)
2. The two faces of your business, to understand how you view your business versus how a bride sees your business.
3. The brides buying decision matrix. It points out on a linear scale where your bride is in her or his decision-making process.
4. Brilliant Philosophies of Highly Successful Wedding Cake Masters. Why certain bakers are super successful and their philosophy of “serving” vs. “helping” brides.
5. The Insecurity Gap. Understanding this concept helps you overcome a bride’s fear of choosing you.

Have you heard of or seen any of those 5 topics published anywhere?

As you can see, what we just went over are only a handful of subjects I can share (teach) with you, based on our research and testing, which leads to measurable results in terms of conversions and boosting prices.  

[Just in case you didn't read question #1, we have BREAKTHROUGH NEWS as of February 15, 2021 that has a monumental impact on the future of how brides will be choosing wedding cake bakers. We are elated to announce the development of AI (artificial intelligence) to compile our research and provide strategies, techniques, and sales tools to increase the 5 to 1 advantage our research currently offers and take it to a 10 to 1 domination for the 2,000 bakers who take the "Wedding Cake Sales Guru" training. 

Now that we are using AI to understand the purchasing habits of brides, we'll be able to stay on top of those 14 items brought up in this section, plus another 100 or so, we're tracking. This is truly remarkable.]

At this point, we are way beyond the point of wondering why our research is useful. Please go to questions 1 and 2 to read about our milestone breakthrough for using AI to achieve maximum sales and profits, while maintaining a decided advantage over competitors.

If you thought having a 5 to 1 advantage was unbelievable, I fully believe that advantage will be increased to 10 to 1 over the next couple of years. 

(Notation: Bare in mind, that 5 to 1 advantage is what provides your ability to increase prices between 20%-30%.)

Our research consistently reveals between 93% and 98% of bakers use a combination of common sense, trial and error, and shooting from the hip to sell wedding cakes.

The research we conducted identified the short comings of most baker’s sales and marketing techniques by going directly to 350,000 brides.

The brides told us what they thought bakers did well, what they could improve, and what they should be doing, but they’re not.

Now, instead of wasting time and struggling to figure out what works and what doesn’t, Millennial and Gen Z brides have given us the road map.

The main point is, you have an opportunity to utilize what brides want based on extensive evidence-based research.

While experience and what’s currently working makes perfect sense. By itself, you’re limiting your opportunity to dramatically bolster sales, profits, or both. 

I guarantee what I’ve put together in the training using new breakthrough methods obtained from our research and then coupled with psychological and dating tactics, will take your knowledge of wedding cake sales and marketing skills to a much higher level, which in turn will reward you very well.

I never thought of my course as sounding too good to be true. I don’t know if I should take that as a dig or a compliment.

• Here’s the reality: I can make that claim, because everything in the training has been proven to multiply results. That includes whether you want to achieve higher prices, increase orders, or enhance profits.

• All the techniques, tactics, and sales tools suggested by the 350,000 brides were first tested and tweaked, and then tested and tweaked about 20 more times in my bakery until they worked to perfection.

• Then, they were tested with a select number of bakeries around the country. After they were also successful, it was obvious my training materials could garner more orders and/or boost prices for any baker who's serious.

• To keep the research findings highly effective, you'll be only 1 of 2,000 bakers who will ever be able to use my proprietary techniques, tactics and tools. Since only 2,000 bakers will gain access out of the 65,000 who sell wedding cakes, you'll have a monumental advantage for years to come.
• Here's a simple way to understand this: I guarantee you'll discover new techniques you've never heard of before and be able use sales tools never seen before

So, yes, I guarantee it.

Also, take into consideration, your course comes with 3 "success coaching sessions" to work on any performance issues. So, what possible reason could there be it won't work for you?

[Then, when you add the fact we'll be using AI (artificial intelligence) to guide future research projects and for the  modification of the "Wedding Cake Sales Guru" system to take it from a 5 to 1 advantage up to 10 to 1...yes, it's easy to guarantee.]

We already track 30 benefits according to bakers who have taken the training. We will continue to do this so we're sure we're addressing our bakers' primary objectives and goals.

For this answer, I have listed the top 10. [After you have taken the course and received at least 2 coaching sessions, you'll receive a survey asking you to rank the benefits most helpful to you.]

• 1. The know-how to get higher prices.
• 2. The methods and tools to increase the number of orders.
• 3. Using a fair-pricing model to stop brides from price-shopping me.
• 4. Utilizing the sales tools to secure a spot on venues' preferred provider lists or become an exclusive provider.
• 5. Maximizing bridal show results by 2x up to 4x.
• 6. Understanding how to use psychology for convincing brides to choose you and pay higher prices.
• 7. Having the hands-down best marketing and sales system in place for selling wedding cakes.
• 8. Being able to separate myself from my competitors, so brides see how I'm better and worthy of their order. 
• 9. A first-rate competitive analysis guide that spells-out my competitor's weaknesses and my dominance.  
• 10. The items on a website that convert the majority of brides to call for a consultation

In addition, here are 5 more that were close, but didn't make it into the top 10.

• 11. Gaining the knowledge to build "Trust" in my wedding cake services.
• 12.
• 13.
• 14.
• 15. The use of AI (as discussed in questions 1, 2, and 3) to quickly formulate solutions in minutes instead of months or years. All-in-all,  the fact we'll be able to stay light years ahead of our competitors. [AI was only introduced as an option in May. Over the next 12 months, I expect it to be in the top 10.]

Thanks for asking, because solving only one problem...can lead to massively improved results.

I’m going to address 3 of them in this answer. Beside these 3, there are others within this FAQ section.

At the top of the list, I’m placing the issue of “SYSTEMIZATION.”

[To be clear, having a system means you have written instructions that list how you or anyone in your organization carries out a set of standards and procedures to market and sell wedding cakes.]

During our research with 200 bakers, only 4 had a documented systematized process for selling wedding cakes. Everyone else was using their experience, while trying this and that.

I admit, until I created the contents of this course, my bakery’s method for selling wedding cakes was not systematized either. You’ll find, like I did, the upside of having a system is monetarily staggering.

[As a side note: I keep written accounts for all the tests I perform with brides, as well as my competitive intelligence. That way, I can make rational decisions for incorporating new techniques and to find competitors using my concepts.]

As a close second, I would say is the issue of “BRIDES PRICING SHOPPING BAKERS.”

While it’s natural for someone to price "like" products, you shouldn’t tolerate your wedding cakes being shopped as a “commodity.”

That’s exactly what happens when you don’t stand out from the crowd or separate yourself from your competitors.

To overcome the “price shopping” dilemma, you must educate your bride prior to offering a general price range. [By the way, never ask a bride what her budget is. Ask what her price range is.]

The training is full of material to stand out from the crowd and separate yourself from your competitors.

In addition, you’ll learn what to say to a bride on your first conversation to build value, trust, and credibility. Then, sending an email sequence that builds authority before she ever meets you for a consultation. By the time she or he comes to their consultation, they'll have a positive vibe about the value you bring to the table.

Remember this important takeaway: Make it clear, brides recognize you're not selling a commodity; instead be sure they know you embody the best value in town for their wedding cake…regardless of price!

Third is “TRUST.”

One of the key psychological principles for convincing brides to choose you and pay you more, is the "Liking principle." It is discussed in presentation 1.2. The liking principle proposes the psychological precept you must get brides to “Know, Like, and Trust” you, before they'll buy from you.

Within the mentoring I’ve conducted with other bakers, this is one of the first concepts we work through. Frankly, if you can’t get brides to “Trust” you, the odds of booking an order or being able to charge a price which represents your skill and talent, goes out the window.

For example, when it comes to “Trust,” presentations like, “The Insecurity Gap,” “Grading Yourself,” “Testimonials,” and “The Picasso Syndrome,” they do an excellent job for catapulting the amount of trust brides gain in you through the roof.

[I also make this same point in question 11.]

I could include another 10 or 20 answers to this question, because just about every presentation in the training is solving a problem or offering a new or revised concept to increase results.

[KEEP-IN-MIND: Very soon we'll be using AI (as discussed in questions 1, 2, and 3) to quickly formulate solutions in minutes instead of months. Aside from solving problems, AI will provide new concepts for selling wedding cakes based on statistics and predictive analysis, instead of what's worked in the past or currently working. All-in-all, we'll be able to stay light years ahead of our competitors.]

Every aspect of the training helps you separate yourself from your competitors. But that’s only the beginning. The real magic is in how you’ll be separating yourself from them.

When you implement what’s in the course, you’ll be using the latest cutting-edge and leading-edge methods that Millennial and Gen Z brides say will convince them to choose you by an amazing 5 to 1 margin.

To illustrate my point, we know that somewhere between 90% to 98% of bakers are not doing what 350,000 brides said they prefer.

Notice I didn’t say what bakers are saying or doing, but what brides…prefer. That is a monumental difference, which leaves a mountain-sized opportunity for you to fill that void.

When you use our “bride preferred” methods to separate yourself from your competitors, does it make sense, you’ll stand out from the crowd while achieving the goal of more brides booking with you, as well as your ability to command higher prices?

The answer...of course!

[If you read the answers to questions 1-4, you already know we'll be utilizing AI to take our current 5 to 1 advantage to 10 to 1. 

Another major benefit of using AI will be knowing which marketing and sales techniques are working the best and how to improve them even further. If there was any doubt our system worked before, the use of AI will place those who take the Wedding Cake Sales Guru training firmly in the driver's seat.]

I’m going divide this answer in two parts. First, the most important component of this answer is to recall Millennial and Gen Z brides told us how and why they chose the bakers they did.

When we calculated brides’ responses, it became apparent brides were choosing bakers using our strategies, tactics, and tools by a 5 to 1 margin over competitors. Which means, when you use our research-created materials, a bride is 5 times more likely to choose you...even at 20%-30% higher prices.

Initially, the margin was 4 to 1. Currently it is 5 to 1. We believe the margin will be 6 to 1 by 2022, due to more brides being in the Gen Z age group.

[BREAKTHROUGH NEWS February 15, 2021: We are elated to announce the development of AI (artificial intelligence) to compile our research and provide strategies, techniques, and sales tools to increase the 5 to 1 advantage our research currently offers and take it to a 10 to 1 domination for the limited 250 bakers who sign-up for the training under this Covid-19 special offer.]

The second part of this answer is as follows: In tests we’ve conducted, every baker has boosted their results within 30 days by implementing the 4 following sales tools: “The You’ll Love Your Wedding Cake Guarantee,” “33 Bakery Buster Questions, “First Brides Dialogue,” and “The Full Disclosure Worksheet.”

(The previous paragraph is the same one used for answering question 10.)

When the 4 tools are implemented, you’ll immediately gain an advantage, but not the full 5 to 1 advantage. The 5 to 1 advantage is achieved when you “Stack” as many strategies, tactics, and sales tools from your training as possible.

Stacking in marketing refers to taking successful marketing and sales methods and stacking them on top of each other, or together, to make them 5x or more effective.

To summarize; if you would like to gain the full 5 to 1 advantage or what soon will be a 6 to 1 advantage, including your ability to generate significantly higher prices and profits, stack many strategies, tactics, and tools together.

If you’re new to selling wedding cakes, “Wedding Cake Sales Guru” can and should be used as an entire marketing and sales system.

If you already have a system in place that’s performing well, no I wouldn’t recommend changing everything.

I suggest adding to your system. Read the answers to questions 1, 3, 4, and 5 to understand why.

[Now that we're adding AI to assist in choosing new sales and marketing methods, you'll be able to add or modify what you're doing with the help of predictive analysis. Talk about a game-changer...it could have a huge impact.]

Yes. That’s one of the benefits of using the strategies, tactics, and tools in the course. [Your inquiry has the perfect answer within question 5.]

Aside from the answer in question 5; brides price shop you, because they don’t know how to shop for a wedding cake baker, and they don’t know how to judge your wedding cake service from your competitors. That leads to brides viewing you as a commodity.

As soon as you educate your brides to shop for a baker by using the “33 Baker Buster Questions” or other sales tools, you won’t be perceived as a commodity. As a result, they’ll stop price shopping you.

Absolutely! It’s worth the investment just to watch presentation 9.11. That’s the presentation which discusses improving your bridal show results.

Then, when you add the other tactics, methods, and tools from the rest of the course, you’ll do an amazing job.

If bridal shows are an important source of leads, I advise dedicating 1 of your 3 coaching calls (included with your training) to discussing strategy. We should be able to at least double or triple your effectiveness.

[In addition, since we'll be utilizing AI for analysis, we will be able to develop the best possible bridal show template for you to absolutely knock the socks off brides and your competitors.]

It unquestionably will. Once again, it’s been proven.

For example, after the sales tools were created, we were excited to test our methods by going to local hotels and private venues to witness their reactions.

The results were remarkable. Case in point, after showing them how we protect their brides by providing the best wedding cake guarantee they’ve ever seen, plus how we “service” their brides in place of simply “helping” them, we converted venues that wouldn’t use us before...into people who are now proud spokespeople for our bakery.

The same has been true for our test bakeries. [Very soon we’ll be adding a comprehensive video presentation on this topic, at no extra cost.]

In fact, here's what you'll find; the venues will tell you how they've never had any baker as impressive as you. 

YES! I would even go as far as to say, when you use the training to its fullest extent, it could very well work even better.

Here’s why. A home baker’s biggest challenges are “credibility” and “trust.” Within the course I show you how to overcome both of them.

For example, when it comes to “Trust,” presentations “The Insecurity Gap,” “Grading Yourself,” “Testimonials,” The Picasso Syndrome,” and many more will drive your trust factor through the roof.

For “Credibility” presentations such as “Two Faces of Your Business,” “33 Bakery Buster Questions,” “You’ll Love Your Wedding Cake Guarantee,” and “Applying Video,” along with many others will boost your credibility like never before.

The fact is, the training in its entirety rockets your credibility and the trust brides have in you.

While the course is advanced in its concepts, it’s a must-have for home bakers, so they can compete with traditional brick and mortar bakeries.

Here's a reminder of its effectiveness: “Not only will the training put you at the front of the line, it ensures you won't take a backseat to anyone. And I mean absolutely...NO ONE!"

In tests we’ve conducted, every baker has boosted their prices and number of orders within 30 days by implementing the 4 following sales tools:

• “The You’ll Love Your Wedding Cake Guarantee,”
• “33 Bakery Buster Questions,
• “First Brides Dialogue,” and
• “The Full Disclosure Worksheet.”

I recommend doing those 4 items first and then following the guidelines in presentation 10.1. to continue your momentum.

The short answer is around 3 months from beginning to end. However, it isn’t recommended to implement everything that quickly. I advise you to begin by implementing the 4 tools mentioned in question 14 immediately.

Bakers get improved results as soon as 1 week, but typically between 15 to 30 days.

Then, when you become comfortable with the first 4 tools, add one strategy, technique, or tool until you’ve reached booking all the orders you can handle and prices that are highly satisfactory.

It could take 3 months or a year. It all depends how much time and effort is put toward your goal.

Furthermore, when you access the training, presentation 10.1 is dedicated to discussing the recommended timeline and implementation. Plus, I can make suggestions on our coaching calls to guide you. 

In surveys we’ve conducted, every baker has boosted their results within 30 days.

It is achieved by using the four following sales tools right out of the gate: “You’ll Love Your Wedding Cake Guarantee,” “33 Bakery Buster Questions,” “First Brides Dialogue,” and the “Full Disclosure Worksheet.”

But don't stop there. To reach maximum effectiveness, follow the suggestions in presentation 10.1.

In addition, when you utilize your coaching sessions to their fullest extent, results can be ever quicker and better.

• You’ll receive the course (beginning with 67 presentations) via video training within an exclusive membership platform, accessible 24/7.

• You'll receive a formatted transcript, (meaning it’s not a typical transcript, it’s a Word document) for each presentation, which can be printed and placed in a binder for quick reference.

• Templates when appropriate, including Microsoft Word documents, you can edit.

• Three one-on-one "success coaching sessions."

• You’ll receive my $397 per year “Advanced Insider Wedding Cake Marketing Advisory” FREE for 2 years to keep you updated on my research and new techniques.

• A spot in an exclusive group of 2,000 bakers who will continue to stay light years ahead of their competitors.

• Possibly the most exciting development is the addition of using AI (artificial intelligence) to amend existing training and add new training to the course material. As a member, you'll be able to access all updates and new training presentations.

I’ve put a limit of 250 bakers in place for this special offer, because that’s the number of bakers I can effectively service over the course of 8 months. 

Depending on how well the first 250 bakers are doing, I might raise the limit to 400 for the next time. The main difference will be, you'll need to wait another 8 months, plus the investment will most likely be at the full $4,997. 

I’m limiting the total number of courses to 2,000, because if I allow 10,000 or all 65,000 wedding cake creators across the country to use the same advantages that provide you and me a tremendous edge, then the concepts will become mainstream and lose their effectiveness. I wouldn't do that to your bakery or mine.

[Now that I'm adding AI, the importance of keeping the community of bakers to a limit of 2,000 is crucial for achieving a 10 to 1 advantage, up from 5 to 1.] 

I'm glad you asked, so I can clear the air of any possible gimmick or bait and switch tactics.

First, let's address your concern of this being a gimmick.

To begin with, we invested $750,000 in research and testing prior to releasing this training. 

In addition, I certainly wouldn't offer a money back guarantee if the strategies, tactics, and sales tools didn't actually work. How dumb would that be?

Here is something else to consider. We are only releasing 2,000 of the courses to keep the proprietary concepts effective and exclusive. If this was a gimmick, I would be selling as many courses as quickly as possible. We would not be limiting the number.

Also, I own a large, very well-known cake boutique (www.omahacakegallery.com). Who in their right mind would risk ruining its reputation by offering a gimmick? 

Alright, now let's tackle the issue of possibly being a bait and switch.

I hope it's clear whether you choose the one-time investment of $1,599 (our cost) or 24 payments of only $87, you're getting everything my full paying $4,997 clients are receiving.

I'm offering 250 courses at cost, because I feel it's my obligation and in the best interest of helping bakers recover from the devastating effects of Covid-19. 

If this was a bait and switch, I would have something more costly to sell you after you plunked down your money. Well, there isn't. There isn't any sort of upsell or anything else to buy.

Listen, my team and I are just a group of bakers, cake artists, researchers, and marketers wanting to reach out and help our community.

From our research, we know most baker's sales dropped by over 80% or even close to 100%, including mine. And even though wedding cake orders are coming back, I know my training will help any baker who uses it to recover lost revenue as quickly as possible.

Aside from helping 250 bakers at cost, the investment will not be offered again at this price. As soon as 250 courses are scooped up, in all likelihood the investment will go back to its regular price of $4,997. 

I welcome you to join our exclusive wedding cake community for the cost of development.  

Unlike many programs that place you with a coach who has been trained by the creator, you’ll be working directly with the creator.

You’ll tap into my thinking, advice, and wisdom from conducting research to creating the marketing and sales tools that help ensure your success.

You might also note, besides the 3 coaching sessions included in the training, you’re able to receive additional sessions, if and when you need assistance or would like to run an idea past me.

Many bakers think of me as their quasi-marketing arm who's always on call and willing to help. I invite you to do the same.

Here’s an exercise to illustrate my answer; do you think, since I’m supplying a guarantee for this course, I’m asking for problems? Or do you think it’s a good idea, because it demonstrates my conviction for my product and that the guarantee protects you?

Overall, I’m not concerned whether a baker will ask for a refund. The reason being, I have total faith in my product to deliver. That's why I'm 100% confident and stand behind “Wedding Cake Sales Guru” and the results a baker will achieve with it.

I feel the same way about guaranteeing each of the 18 wedding cakes our bakery makes every week. 

In all candor, I’m not pointing fingers at any baker who currently isn’t using a guarantee, because I never guaranteed my wedding cakes prior to doing the necessary research. All that changed as soon as I figured out how to put together the perfect guarantee with the help of those 350,000 brides.

Doesn't it make sense that if you believe the wedding cake service you're offering brides is equal to or better than your competitors...you would guarantee it? The answer, of course!

When you see the verbiage used in our guarantee, you'll quickly realize it's a WIN-WIN for both you and your brides.

Further, as soon as you understand how and why the guarantee helps brides choose you and at higher prices, you’ll become a believer and user.

[Here’s new research I would like to share dated 3-01-21: After testing with 500 brides, the conclusion is, the “You’ll Love Your Wedding Cake Guarantee” enables you to charge a 10% premium without using any other sales tool from the training. Just think, you can start charging an average of $50 more per wedding cake by adding only one sales tool to what your currently doing and begin making an extra $400 per month if you do 2 cakes per week. How's that for an awesome return on investment?]

I don’t expect you’d recognize my name unless you’ve attended major events like the “Atlantic City Bakers Convention” or the “International Baker’s Expo” held in Las Vegas, where I’ve been a presenter and speaker.

Since my expertise primarily lies in bakery sales and marketing, instead of being an internationally known cake artist, it’s completely understandable you’re not familiar with my name.

When it comes to the issue of trust, I don't blame you. I would also have reservations and be hesitant.

So, look at it from a philosophical point of view; I'm not asking you to trust me. Rather, I am the messenger for the 350,000 brides who provided the data, suggestions, and concepts to create the blueprint for selling wedding cakes to Millennial and Gen Z brides in the precise manner they expect and prefer.

To date, those brides have given us a road map to gain a 5 to 1 advantage over our competitors, which has handed us the ability to get higher prices, profits, and sales for ALL OF US.

The better question is, do you trust the 350,000 brides to do the same for you?

If you do, then join me and the other bakers for what will be a tight-knit community of exceptionally successful and profitable wedding cake artists.

In addition, if you arrived here through a link from a person or company who contacted you, they have already vetted the course, my bakery, and me. If you trust them as a source, you have an excellent layer of assurance.

And finally, the training is guaranteed. That way, the issue of trust can be taken out of the equation. 

Initially, it will depend on which investment they decide to choose. In the long-term, it will smooth out.

Here’s the simplest example I can provide. Say your client creates only 1 wedding cake per week. Let’s also say they only raise their prices by $50 per cake instead of $100 per cake. That’s a total of 4 wedding cakes per month times $50, which totals $200 in additional revenue per month.

If they choose the $87 per month plan, that is a little over a 2 to 1 immediate return on investment. After the first month, they could already be ahead by $113.

If your client is making 10 cakes per week, that’s a staggering $1,913 in additional profit per month, which equates to a 2,200% return. At $100 per cake, that 4,400%.

By simply taking the average number of wedding cakes times the additional profit per cake ($50-$100) you'll see, even at 1 wedding cake per week, your client comes out ahead...in the very first month.

You bet. When a marketing person is involved, you’ll be up and running, as well as reaching a higher level of profitability much quicker. I love working with bright and aggressive marketing people.

You'll also have the option of having me do the coaching with your marketing person or one of your staff. 

I look at your question as a philosophical one.

I don’t see it as deciding whether you should choose my course over someone else’s or the other way around. I believe you should be continuously investing in every course, every book, every video, every podcast, or webinar that moves the needle toward increasing knowledge, wisdom, and results.

This course is one of those wise investments.

It's important to note, my course and training has been developed from evidence-based research findings with 350,000 brides, as well as being tested and proven profitable in the field with multiple bakers.

Since most of the training incorporates methods, tactics, strategies, and sales tools, unique to the research findings, you'll be able to stand out from your competitors in a broader manner from your competitors. That results in convincing more brides to choose you at higher prices than the current methodologies 93% of your competitors are using.

Besides moving the needle, this course provides a measurable return on investment that is rare in the field of training, because it includes one-on-one success coaching that consists of tips, advice, mentorship, and direction from the creator of the material.

Yes. There are plans to update and add content over the coming months and years. As my team continues with our research efforts, we’re discovering more concepts to test and improve before they are released to you.

[And now that we've added AI to assist in our research efforts, the updates and new sales and marketing items we'll be adding have the ability to be better than ever.]

The majority of the concepts are original because they have been derived from the research findings. The remainder of the materials are improved versions of standard marketing techniques that have been transformed to be wedding cake specific.

[We also believe the addition of using AI will help us create new marketing and sales concepts unique to wedding cake sales.

As an example, we are developing an app called "Wedding Cake Wizard" that will assist in your marketing efforts to gain sales. You'll be able to receive information about it after you signup for the training.]

There is no doubt the use of psychological principles is a chief component for obtaining the results we're able to achieve and what makes "Wedding Cake Sales Guru" effective.

To accomplish it, I took the results of the findings with the 350,000 brides and then created the basket of strategies, tactics, and sales tools, which comprises your training. Then, I carefully added psychological components to make them as powerful and profitable as possible.  

In fact, being sure you understand why the psychological principles are important to your success, I included an entire presentation (1.2) to explain each one of them. That way, you'll be crystal clear about why everything in "Wedding Cake Sales Guru" produces outstanding results and why you want to use them.

In summary, when you understand how the strategies, tactics, and sales tools are packed full of psychological influences, the fog will be lifted for how and why you'll gain a decided advantage over competitors, why even more brides will choose you, and why they are willing to pay higher prices.

To take a deeper dive, read on.

At the time I decided to perform research with brides, I also decided to profile their behavioral patterns. In other words, I was looking for repeated behaviors I could identify and then utilize for gain.

Some of the patterns which stood on their own are easily identified in the training. For example, one of them is Presentation 4.4, titled, "Emotional Intensity" and another one is titled, "Personality Profile."

I was able to gather thousands of bride's behaviors and then create documentation that showed specific patterns I could turn into usable and helpful wedding cake sales tools. 

Other less direct patterns were uncovered and turned into presentations such as, Presentation 3.6, titled, "A Priceless Presentation Folder" or  Presentation 5.12, "The Bride's Wedding Cake Buying Decision Matrix."

In the case of those 2 presentations, once again, I identified patterns that convinced brides to choose bakers. The patterns were then turned into actionable sales tools.

To finish this question, here's an excerpt from the psychology presentation 1.2.

"The pinpoint use of psychology is the reason I'm able to convince brides to use me over my other 56 competitors in Omaha.
 

Understanding a bride's purchasing decisions and using the psychology of influence is where all the action happens. The practitioner of wedding cake sales with the greatest knowledge of psychology and sales skills will dominate their market and the prices they receive.
 

My friend, sharing my knowledge of psychology and sales skills is exactly what I'm about to pass-on to you.
 

First though, I want to go back for just a moment. Please refer to the "Introduction" video where I say; "The 'Secret Code' is a deep understanding, a 'core' understanding of a bride’s subconscious wants and needs that will influence her decision to buy from YOU!”
 

Taking that statement to heart, the psychology I'll be discussing will expose and address those wants and needs.
 

While I'm not a psychologist, I've been a student for 30+ years studying, testing and experimenting with the use of psychology for wedding cake sales.
 

After decades of tweaking, my results over the last 7 years have been nothing less than phenomenal. And now, it's my mission to make sure yours are too.
 

I'll be sharing everything from using psychology within my wedding cake website to all the psychological strategies I use to capture orders. All the strategies, tactics and tools are steeped in influencing brides...to choose you, as well as paying you higher prices!"

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

[Disclaimer: I am not a licensed psychologist nor claim to be. I'm a baker who studies bride behavior, which results in selling delivery vans full of wedding cakes at 20%-30% higher prices than my competitors.]  

[We also believe the addition of using AI will help us create new marketing and sales concepts unique to wedding cake sales.

As an example, we are developing an app called "Wedding Cake Wizard" that will help your marketing efforts gain sales. You'll be able to receive more information about it after you signup for the training.]

To begin with, the materials are copyrighted and are being licensed for your personal or company use.

That means, if you request and receive a refund, you agree to immediately cease and desist using any of the strategies, methods, tactics, or sales tools within the training... permanently.  

The material is proprietary and only to be used by a limited group of 2000 licensed bakers who fully pay for the training. The license and limit of 2000 bakers is to protect the effectiveness of the licensed materials.  

When it comes to requesting a refund, two people have made requests, but not due to the training being ineffective.

Unfortunately, they wanted to access (steal) the information by paying up-front, downloading all the transcripts and templates, and then requesting a refund.

I realize there are bad apples in every industry, it’s just sad to see them in ours.

Simply put; when you take the training, implement 50% of the items, go through 3 or more coaching sessions with me, and if we still can’t improve your sales and prices within the first 12 months,  you'll be given two choices: I'll continue to coach you (for free) until you achieve improved results or be given a refund.

If that happens, you'll be the first one.

As soon as you join, you’ll gain access to the membership site. Within the membership site you’ll see a navigation link that takes you to an appointment calendar. You'll be choosing the "Wed Cake Sales Guru" Included Coaching."

Just keep in mind, I suggest you wait until you've either watched or read a number of presentations prior to scheduling a coaching call. To get the most out of our calls, you'll want to have questions lined up that we can discuss and answer.

Yes. There are 2 categories of questions.

First, are general questions, such as support or payments, changes in information etc. The second category is, questions related specifically to any content such as the presentations.

The second group are considered coaching or consultation questions to be queried during a coaching session. If you’re not sure which category you’re in, feel free to call or email us during normal business hours.

In addition, I’m also happy to assist you after the 3 included paid-for coaching sessions. That's why I have additional coaching or consultation sessions for hire.

Please, think of me as your quasi-marketing arm for your bakery or cake boutique. I'm here to help grow your wedding cake sales and profits to the highest level imaginable.