Why Settle for Less?
Command $100 More Per Wedding Cake, Boost
Profits by 50%, and Even Triple Your Orders!
Command $100 More Per Wedding Cake, Boost
Profits by 50%, and Even Triple Your Orders!
For a Limited Time, You're Invited to Join a Private Group of Wedding Cake Creators Who Are Profiting From Cutting-Edge Research, Psychology, and Artificial Intelligence to Propel Wedding Cake Prices, Profits, and Orders
(In as Little as One Week.)
The #1 biggest winners of this program are bakers and pastry chefs who like the idea of getting even higher prices from the wedding cakes they're booking. (After all, who doesn't want more profit?)
The #2 victors of this program are pastry chefs or bakers who are aggressive and would like to double or triple their sales.
The #3 champions of this program are bakers and pastry chefs new to wedding cakes and just getting started.
Imagine Getting 20%-30% Higher Prices and Still Have Brides Loving You?
"Imagine no longer. We have the methods 350,000 brides say convinces them to choose YOU over your competitors by a 5 to 1 margin and...pay 20%-30% higher prices"
(See the strategies, methods, and sales tools below.)
Tier-1 consists of: Foundational Building Blocks and the Quick Start Guide Overview
The following "7 cakes" represent the foundation for all the tiers of strategies, tactics and tools to build upon. In addition, you’ll receive 3 more presentations along with accompanying PDF’s to make an immediate impact on your sales.
You’ll begin with a video introduction to your course. I will provide a personal introduction to the creation of this training program, how your investment in this course will pay future dividends for wedding cake bakers everywhere, and how to extract the most from the training.
Presentation 1.0: Quick Start Overview
The Quick Start Overview reveals the proprietary training that’s immediately going to add more orders and increased profits, plus how to take advantage of your 3 one-on-one 30 minute coaching calls. It's been proven that when coaching is included with training, a person is 5 times more likely to remember and utilize the materials to improve their skill sets and meet their objectives. I will personally answer questions, help implement strategies, tools, and provide any other advice. Let me emphasize, this is not group coaching, it’s not from one of my staff…it’s one-on-one with me.
Presentation 1.1: Brilliant Philosophies of Highly Successful Wedding Cake Masters
You’ll discover 5 philosophies super-successful wedding cake artists exhibit and the critical distinction between simply “helping” vs. genuinely “serving” brides.
We’ll review 11 psychological principles which impart a tremendous amount of influence for getting brides to say “Yes.” Understanding and using these principles is the difference between a baker who knows a little about selling wedding cakes and a baker who has advanced skills and the ability to take their sales and prices to the next level.
Presentation 1.3: The Insecurity Gap: An Unseen Wall Between You and Your Brides
Uncover the #1 reason a certain number of brides are reluctant to buy from you and how you can overcome it.
Presentation 1.4: Friction: What it is and why it’s Vitally Important You Know How to Deal with it
Find out how to eliminate any dangerous static in your communication efforts with your brides. Your messaging should appeal to the hearts of your brides, instead of causing possible confusion and distrust. Our research has shown many bakers fail at recognizing friction. Now, you can be sure you won’t be one of them.
Presentation 1.5: Are You Aware There are Two Faces to Your Business
One side of your business face is the one you see. Then, there’s a side of your business face you may not recognize. It’s the side brides spot that doesn’t match yours. If you want more leads, sales and profits, you had better master this concept. In this presentation, I’m going to show you how to make both sides of your business face appear perfect.
Presentation 1.6: How to Create the World's Greatest Internal Reality
To be super successful, you need to begin with the mindset of becoming the “World’s Greatest.” When you do, you’ll create an atmosphere so special, your brides wouldn’t dare think of using anyone else. To accomplish this goal, I’ll share 68 “Credibility Boosters” to place you on a path toward greatness, just in case you need a little help.
Presentation 1.7: The Bride’s Wedding Cake Buying Decision Matrix
I’ve formulated a graph that pinpoints all the steps which go through a bride’s mind before they decide to hire someone. When you follow this matrix, your marketing will be doing everything to make sure it’s you. (This presentation is repeated as presentation 5.13)
The Following 4 Presentations Include Word Editable Documents. That includes presentation 2.1
Presentation 1.9: 33 Bakery Buster Questions
(This Persuasive Sales Tool Will Generate an Instant Impact on Your Sales)
This is a powerful sales tool which has 33 questions your competitors hope and pray brides won’t ask. On the other hand, your answers will make you look like a shining star. If you’re not going to write your own wedding cake book, this is the next best thing. (This presentation is repeated as presentation 3.10. Also, you’re able to customize the ready-to-use Word “33 Bakery Buster Questions” booklet so it’s personal and suits your needs.)
Presentation 1.10: How to Impress and Influence Your Bride the First Time She Calls
(This Persuasive Sales Tool Will Generate an Instant Impact on Your Sales)
I’ll share two motivating phone scripts specifically for the first time a bride calls. They’ve been crafted to provide brides with the confidence you’re better and different than anyone else they’ve contacted. The bottom line is this; it makes brides instantly eager to book a consultation. In addition, it makes them look forward to their consultation. (This presentation is repeated as presentation 5.2. Plus, you're able to customize the ready-to-use Word document, so it's personal and adjusts to your needs.)
Presentation 1.11: You’ll Love Your Wedding Cake Guarantee
(This Persuasive Sales Tool Will Generate an Instant Impact on Your Sales)
This is the same guarantee that made national news by offering a $10,000 wedding cake guarantee. (Don’t worry, you can make it any dollar amount and it will still work perfectly.) It’s extremely effective for getting brides to choose you. Plus, after you understand how to use it, you’ll wish you had it years ago. You’re also able to customize the ready-to-use guarantee, so it’s personal and adjusts to your needs. (This presentation is repeated as presentation 3.9.)
Tier-2 consists of: Getting to Know Your Competition
Presentation 2.1: Cashing-in on Classified Competitive Intelligence
While the course provides dominant knowledge and tools to outmuscle your competition, it makes good business sense to know what your competitors are up to. You’ll receive my private template full of pointed questions to discover which competitors don’t come close to your superiority. And, it helps you know which competitors might be closing in on you. When you couple your competitive intelligence with the innovations and breakthroughs in my newsletter, we’ll keep you on top. (A ready-to-use editable Word version of the template is included.)
Tier-3 consists of: Building Your Evidence: Creating the World’s Best External Perception
Presentation 3.1: Positioning Associations and Awards for Maximum Effectiveness
We’ll nail-down the correct ways for using associations and awards, so your brides view you as an expert, authority, and a person they should choose.
Presentation 3.2: A Guide for Mastering Impressive Testimonials and Endorsements
To make you look like a shining star, I’ll show you how to extract extraordinary testimonials and endorsements that are powerful and meaningful.
Presentation 3.3: Making Your Credentials Standout and Count
You’ll be shown how to use your education, decorating classes, designations and other qualifications to illuminate your skills and talents…instead of possibly rubbing your bride the wrong way by sounding conceited.
Presentation 3.4: 7 Potent Ways to Take Advantage of Your Wedding Cake Photos
We’ll explore successful ways to increase sales using your wedding cake photos and the psychology behind the techniques.
Presentation 3.5: Getting Noticed: How to Write Blockbuster Press Releases
I’ll share a guide for achieving expert recognition in the press by using press releases while explaining how to use them as powerful marketing tools.
Presentation 3.6: A Priceless Presentation Folder
Very few bakers use a presentation folder. Lucky for you. According to psychologists, it creates an “Anchor” in your bride’s mind. That anchor fosters a bond between you and your brides over competitors who don’t use a presentation folder. In this presentation we’ll delve into its use and into the incredible leverage it offers you.
Presentation 3.7: Creating Phenomenal FAQs
We’ll review the research that uncovered the unbelievable statistics about how your competitors are using FAQ’s. Then, we’ll discuss how you should be using them to separate yourself from competitors.
Presentation 3.8: Making Your Website a Mesmerizing Bride-Magnet
I’ll be sharing the 14 primo ingredients which attracts and then converts shopping brides into buying brides. This is “the” exact proprietary and proven website model which has taken me from 6 to 18 wedding cakes (most of them at higher prices) per week. The original concept was drawn-up by a mastermind group of 9 multimillion-dollar Internet marketing geniuses. This model has never been revealed before now. Take advantage of it while you can.
Presentation 3.9: You’ll Love Your Wedding Cake Guarantee
(This is one of those must-have sales tools. It’s also in the quick start guide.)
In essence, the guarantee acts as an insurance policy for both you and your bride by addressing your bride’s main concerns and making you look like a compassionate hero. All the components (hot-buttons) of the guarantee were derived from our research results. There is no guess-work for how and why it works. You’ll receive a full explanation for how to use it. Plus, without the worry of giving refunds. It’s perfect for closing all brides, especially high-end brides and brides on the fence. (Word editable template included.)
Presentation 3.10: 33 Bakery-Buster Questions
(This is the coup de grace of wedding cake sales tools. It's also in the quick start overview.)
If you’ve ever wondered how to thoroughly separate yourself from your competitors by proving how you are better than your competitors, this is the knock-out punch sales tool of all-time. It’s a 22-page booklet you give to your brides that highlights your strengths, credibility, trustworthiness, and talents. When your bride compares you to your competitors, it will like comparing Saks Fifth Ave to Target. (Word editable template included.)
Tier-4 consists of: Crucial Lessons From: “The Ultimate Bride’s Guide for Buying a Wedding Cake”
Presentation 4.1: The Vital Importance of the Preface and Introduction
You’ll be floored when you find out how most bakers are not interested in being better than “good enough.” A perfect example is the number of bakers who won’t take this revolutionary training. Research has shown 17 out of 20 won’t. That leaves you with an opportunity larger than the Grand Canyon. If you’re wondering why only 3 in 20? Two reasons: First, many bakers think what they’re doing is working fine, so why do anything new or different? Second, is “indifference.” Funny thing is, these same bakers regularly watch online videos to learn new decorating techniques, but don’t do the same to improve their marketing or sales skills. Intelligent bakers like you recognize that if you’re great at cake decorating, doesn’t it make sense to have great sales skills to beef up your cake prices and what ends up in your bank account.
Presentation 4.2: Clarifying Your All-Important Qualifications
Do you think your behavioral qualifications are enough for you to deserve more orders or charge higher prices? We’ll review the 10 positive characteristics you need, and the 5 you need to avoid like a bad plastic surgeon.
Presentation 4.3: How to Grade Yourself…and Your Competition
We’ll go over a straight-forward formula for grading yourself and grading your competitors from “Second-rate to Awesome-Great” as serious sellers of wedding cakes. It isn’t meant to judge you, but rather help you understand where you fit into 1 of 5 groups, according to our research findings. Then, utilize the knowledge to move up the ladder.
Presentation 4.4: Emotional Intensity: Determine What She’s Willing to Spend
I’m going to share an emotional intensity gauge to help you figure out how much your bride is willing to spend according to how psychologically important a wedding cake is to her.
Presentation 4.5: Personality Profile: A Psychological Tool that Predicts the Design She’ll Choose
You’ll do a better job of serving your bride by knowing which personality type she is. This presentation lends a helping hand to identify which type of design she’s likely to choose based on her personality profile. I must say, this is a pretty ingenious concept.
Presentation 4.6: The Picasso Syndrome: How it Impacts You Through the Lens of the Mind
The “Picasso Syndrome” is a reality check of your skill level. Using Picasso as an example, we’ll paint a philosophical discussion about how a bride can view your cake as a masterpiece or a child’s art project. It’s imperative to understand how a bride mentally judges your skill level against what you believe it is.
Presentation 4.7: The Full-Disclosure Worksheet: Proving to Brides You’re Reasonable and Fair
This presentation will discuss how to use a sales tool called the “Full-Disclosure Worksheet.” It is used to overcome a bride’s “Your Price is High” anxiety by establishing that your prices are actually fair and reasonable. It’s indispensable to quickly gain a bride’s trust by squelching her fear you’re ripping-her-off. (Word editable template included.)
Presentation 4.8: 29 Statistics We Track and Revise Every Edition
You’ll obtain surprising facts and statistics in 29 categories we track and publish in the Ultimate Bride’s Guide to Buying a Wedding Cake” to keep you on the leading edge and forefront of your sales and marketing journey.
Presentation 4.9: The Psychological Impact on Your Bride When You Become an Author
When you go all out to convince a bride you’re trustworthy, the more likely you’ll win her order. Nothing says expert and trust like being an author. I’ll explain what you need to do to write your own wedding cake book, or how you can partner with me to become a co-author overnight.
Tier-5 consists of: Sales Tools
Presentation 5.1: Copywriting That Grabs Your Brides’ Attention
Discover what “power words” are (I’ve included my personal list of 16 pages) and how to use them in your copy. Also, you’ll receive 50 ready-to-use headlines, so you can grab the attention of your brides in ads, on your website or any other marketing materials.
Presentation 5.2: How to Impress and Influence Your Bride the First Time She Calls
I’ll share a couple of masterful phone scripts specifically for the first time a bride calls. They’ve been written to provide brides with the confidence you’re better and different than anyone else they’ve contacted. The bottom line is, it makes them eager to book a consultation with you. In addition, it makes them look forward to their consultation. (You’re able to customize the ready-to-use phone script Word document, so it’s personal and suits your needs.)
Presentation 5.3: Captivating On-hold Messages
In this presentation we’ll look at the objectives for what your on-hold messages must say, so brides are immediately impressed with who you are and to set you apart from your competitors.
Presentation 5.4: Gripping Personal Greeting Messages
We’ll go over 10 ready-made dynamic messages to create heightened confidence in you and your abilities. Yes, they are ready to immediately record on your phone.
Presentation 5.5: How to Craft the Perfect 30 Second Elevator Pitch
I’ll share with you how to develop a meaningful elevator pitch that lets brides know who you are inside and what makes you unique. Having a spellbinding elevator pitch is an absolute must if you want to rack-up sales in bridal shows or networking events.
Presentation 5.6: A Pre-Appointment Questionnaire on a Mission
Using a pre-appointment questionnaire will result in a more productive and caring consultation. We’ll look at a proven format and the questions you’ll want to ask.
Presentation 5.7: Using Educational Emails Prior to the Consultation
Before you ever meet with your brides, this simple tactic affords you the opportunity to pre-sell yourself and your services. We’ll discuss 3 specific emails I send, that you can also use to understand the concept and then implement it.
Presentation 5.9: How to Use a Discussion Brief to Show You Care More Than Your Competitors
We’re going to take a closing technique called the “Summary Close” and turn it on its head to demonstrate you care more about your brides than anyone else they’ll visit.
Presentation 5.10: Implementing Shrewd Special Offers
Have you ever used a “shrewd special offer?” It is an ingenious technique to get brides off the fence to say…YES! I’ll show you how to capitalize on them.
Presentation 5.11: Boost Your Sales by Adding Compelling Bonuses
We’ll go over tried-and-true bonuses to close brides when you need to increase sales, especially in slow or winter months.
Presentation 5.12: Applying Video: It’s a Domination Tool
I’ll explain why video is one of the top psychological marketing tools and how to employ it effectively to persuade even more brides to choose you.
Presentation 5.13: The Bride’s Wedding Cake Buying Decision Matrix
Contained within a simple graph, you’ll discover all the steps which go through a bride’s mind before she decides to hire someone. With this tool, you can now make sure it’s you. (Included in Tier 1.)
Presentation 5.14: The Ad Reliability Evaluator (AD-ffective)
Take the guesswork out of designing a winning ad. This brilliant tool provides a proven formula to insure your ad performs as it should instead of wasting your money. (Template included.)
Tier-6 consists of: The Wedding Cake Business Master Hierarchy
Presentation 6.1: The Wedding Cake Business Master Hierarchy (A Very Special Bonus)
SNEAK PEEK: In this video you’ll be given a preview of a business success operating plan I purchased 15 years ago for a price of $37,500. Over those 15 years, it’s been modified, tested and proven to work incredibly well in the wedding cake industry. I’ve renamed it, “The Wedding Cake Business Master Hierarchy.
Here’s what makes it unique: in a hierarchal order, it lists the most important business and marketing functions you need to implement in your business. When you follow this specific order, it will either improve your business, turn around a failing wedding cake business, or it becomes a master blueprint for starting and operating a super successful wedding cake boutique.
If that’s not enough, there’s another amazing side benefit. This “Success Hierarchy” works equally well whether you own a cake boutique, retail bakery or home bakery selling all types of baked goods.
As you’re reading this, I’m meticulously writing a one-of-a-kind course to thoroughly reveal and explain the “Master Hierarchy” and how to use it to stand on the mountain top of success and financial prosperity for you and your family. When the course is finished, you’ll have the opportunity to receive this training for much less than retail when you elect to invest in "Wedding Cake Sales Guru" (also known as “Cracking The Secret Code That Unlocks Your Wedding Cake Sales and Profits”).
By the way, this is the same “Master Hierarchy" which has grown my business and kept my family cake business flourishing to celebrate our 50th anniversary. Let it do the same for you.
Tier-7 consists of: Strategies and Tactics
Presentation 7.1: Sound Strategies for Selling High, Low, and Medium-Priced Wedding Cakes
Whether you are selling high, low, medium-priced wedding cakes or all the above, you need to have a clearly defined strategy. In this presentation, we’ll look at proven strategies which are ready for your use today…yes, immediately.
Presentation 7.2: Continuous Updated Facts, Trends and Cutting-Edge Ideas
We’ll analyze what you can expect from my monthly “Advanced Insider Wedding Cake Marketing Advisory” letter via email. Plus, you’ll learn how to incorporate the knowledge into your overall marketing plan. The letter will keep you current with the proprietary research I’m conducting and provide additional cutting-edge ideas for getting higher prices and helping you sell more wedding cakes.
Tier-8 consists of: The Prosperity Triangle
Presentation 8.1: The Prosperity Triangle
I’ll reveal a goal-setting aid made up of 3 vital building blocks to reach an apex...for higher prices and profits. This is a simple, but highly effective visual advice.
Tier-9 consists of: The Master Sales Blueprint: Putting it all Together in a WINNING System.
Presentation 9.1: How to Fix Advertising That Wastes Your Money
We’ll analyze the philosophy behind wasteful advertising and specifically how to get the best results from your investment by using what I call an “AD-effective” formula. I’ll explain the 4 elements to an ad that get results and show you my best performing ad of all time, using these 4 elements. (Yes, you can use it and the template is included.)
Presentation 9.2: Bridal Magazine Ads or Any Ads: How to Make Them More Productive
Are you getting the results you hoped for from your bridal magazine ads? Finally, you’ll have a formula to obtain more wedding cake orders out of your ads. We’ll be using the “Ad Evaluator” discussed in presentation 5.14 to show you how. (Template included)
Presentation 9.3: Net the Best Returns from Instagram, Facebook, and Pinterest
Discover what’s working to drive more traffic to your business. Further, I’ll keep you updated through free additional video training and through the “Advanced Insider Wedding Cake Marketing Advisory" newsletter. Be sure to subscribe if you don’t take this course.
Presentation 9.4: Creating Strong Strategic Alliances with Other Wedding Vendors
If you’re looking for a sure-thing to get on preferred vendors lists, taking this course is the Holy Grail. I’ll discuss how to leverage the knowledge, strategies and tools from this course to land strategic alliances with as many wedding vendors as you wish.
Presentation 9.5: Yes, You Can Dominate Google’s Pay-Per-Click and Pay-Per-Call
Google’s Pay-per-click and Pay-per-call advertising programs work like stealing candy from a baby, when you know how. I’ll give you ready-to-use ads to generate a massive number of phone calls.
Presentation 9.6: Attract Even More Brides: Place an Opt-in Box on Your Website
Presentation 9.7: Advertising on “The Knot” or “WeddingWire:” Get the Biggest Bang for Your Buck
I’ll discuss what you need to be doing to get the largest return on investment from these lead-generating websites. There are some simple things you can do, today, to make a monumental difference for generating more leads.
Presentation 9.11: Bringing Home Blockbuster Bridal Show Results
From experience, I can tell you bridal shows are a disaster if you simply try to wing it without a good plan. When you use a well thought out and proven strategy, they can provide a flood of excellent appointments. I’m going to share the secret-sauce research that has shown me how to extract 25-40 consultations from each show. In fact, the last show, as of this writing, handed me 43 orders. I can’t wait to share it with you.
Presentation 9.15: New Research Reveals A Must-Have Ingredient to Include in Your Millennial Bride’s Consultation
You’ll find out what it takes to get and hold the attention of your bride and what she needs to hear to solidify you as an expert and the baker she should choose.
Presentation 9.16: Amass a Potent Competitive-Edge for Your Sales Area
You’ll receive insights into the tests we’ve conducted with 500 brides. This includes what brides have told us about their preconceived expectations for how they expect your wedding cake area to look, including your personal appearance. If you’re thinking about updating your sales area or don’t have one, this information is exactly what you need.
Presentation 9.17: Applying Raw Passion for Psychologically Influencing Your Bride
Passion in sales has been tested extensively in every imaginable type of business. We’ll review our test results with 200 brides to show you how they affect your wedding cake sales. (I was so surprised by what brides told us and our results, even I revamped our approach.)
Presentation 9.18: 5 Critical Pieces of Evidence to Always Present at a Consultation
While there are many ways to execute a consultation, our research found there are 5 high-powered pieces of evidence to dramatically increase your closing rate and ability to get higher prices. I’ll bring these powerful psychological tools together and lay out the case how and why they win-over brides.
Presentation 9.19: What You Should Say and Definitely Not Say to Your Brides
The words or phrases you choose have an enormous impact on your bride’s psyche. This translates into whether she will like you or cause friction in your attempt to get her to choose you. I’ll share words and phrases that work like magic, and ones that will ruin your sale. If anyone besides you sells wedding cakes, they positively need to be trained on this topic.
Presentation 9.20: How to Employ “Scarcity” Effectively
Of all the psychology tactics we’ve tested for getting brides off the fence, the use of “scarcity” is the best. After 7 years of testing, I’ll reveal the simple technique that works unbelievably well. You can begin using this technique…literally today.
Presentation 9.21: 15 Proven Closes Proven to Capture Orders
We’ll go through 15 ready-to-use closes every baker I coach uses to capture all the orders they can handle. I’ve included an editable Word document prewritten with the exact closes. If you want, you can modify them to suit your personality and style. (Editable Word document included.)
Presentation 9.22: Assembling a Crystal-Clear Sales Agreement
I’ve used 15 agreements over the last 40 years. Then, 3 years ago, I decided to conduct research with 200 bakers to develop the best possible order form we could come up with, so everything is crystal-clear. It turned out to be a long-tail order form, due to its ability to cover many items a bride might need or want, and plenty of particulars for the bridal cake. The legal mumbo-jumbo covers the most common issues we’ve repeatedly tackled selling 16,000 wedding cakes. But, that’s not all. We came to understand, the long-tail order form is a safety-valve to keep us on track for living up to our guarantee and as a prevention tool from making mistakes for items listed on the guarantee.
If She Does Not Order at the Initial Consultation: Follow-up to the Presentation:
Presentation 9.25: Keeping Your Foot in the Door if She Doesn’t Order at Her First Consultation
When a bride doesn’t order from you at the initial consultation, what then? I’ll discuss tested outcomes using tactics, strategies and tools presented in this course. Then, I’ll explain an action plan to make sure she comes back to order.
Keeping Your Bride Informed of the Entire Process Until She Receives Her Delivery:
Presentation 9.26: Emails to Keep Your Bride Informed After She Places Her Order
After brides place their orders, do you keep them informed until the day of their receptions? While doing research, brides expressed, bakers were treating them like an insurance person who sells them a policy and then you don’t hear from them again. We’ll examine our research findings to see what brides want to stay informed about and how often you should follow-up to appease their “Insecurity Gap.”
After the Wedding Reception Follow-up:
Presentation 9.27: Asking the Ideal Evaluation Questions to Track Your Success
The only way you can truly judge how brides view their experience is to ask them. I’ll provide a list of time-tested questions to ask brides a few weeks after their receptions. You’ll quickly find out if your “Internal Reality” matches your “External Perception” and how to utilize that information to improve serving your brides. (Editable Word document included.)
Presentation 9.28: Amassing Referrals from Delighted Brides
When your bride is delighted with your service and wonderful cake(s), take advantage of this opportunity to ask her for referrals of engaged couples. However, don’t make the mistake of simply asking for their names. I’m going to reveal certain techniques to request referrals that make her feel comfortable and more than willing share.
Tier-10 consists of : Wrapping Up the Previous 9 Tiers
Presentation 10.1: A Roadmap for Applying All the Strategies, Tactics and Tools Discovered and Cultivated in This Course
Now that we’ve gone through my historic and proprietary research and all the game-changing marketing and sales tools which were derived from it, we’ll finish with the best sequence to use them for booking more brides and maximizing profits…starting today!
To Generate Higher Prices and Surge Orders in as Little as
1-Week, Use These 4 Cutting-Edge Concepts
(They are in the training and ready to use.)
You'll Love Your Wedding Cake Guarantee
How to Impress a Bride the First Time She Calls
Proving to Brides Your Prices Are Reasonable
33 Bakery-Buster Questions
Wedding Cake Sales Guru: 2022 Pro
(aka Cracking the Secret Code that Unlocks Your Wedding Cakes Sales...and Profits)
Regularly $4,997. Save up to $3,398 through this Covid-19 limited offer.
Three Bonuses to Triple Your Effectiveness
Regularly $4,997. Choose your savings!
What Bakers Love Most About Their Results
Browse the Q&A: You'll understand why...
"This training is like hitting the jackpot!"
Seriously...350,000 brides are handing you the winning ticket. Just cash it in.
Q&A: Why How What
Benefits and advantages
Q&A: Being Blunt
Addressing pointed concerns
A mixture of topics
I’m glad you’re doing well. And I agree, you should continue with what’s working.
At the same time, WHY SETTLE FOR LESS? Especially with ingredients and labor costs rising constantly.
Wouldn't it be nice to receive even higher prices, and still have brides feeling great they chose you?
The best part is, you can take what you're already doing and simply add new and cutting-edge methods uncovered by research that have been proven to provide a 5 to 1 advantage over your competitors.
It's that 5 to 1 advantage which gives you the ability to command 20%-30% higher prices.
Also note, my training has been developed from evidence-based research findings with 350,000 Millennial and Gen Z brides, as well as being tested and proven profitable in the field with multiple bakers.
[ For the past 5 years, 86 wedding cake creators, called our "Secret Group," have been successfully using the cutting-edge and confidential methods to improve their sales and prices. ]
Seriously, if those brides can't provide the absolute best answers to what they want, expect, and need to choose you...who can?
In addition, a little known reason why the strategies, tactics, and sales tools are effective is, they were developed with the use of proven psychological persuasion techniques and dating principles. When you take the training, each presentation explains, based on psychology, why it's effective.
There is no guesswork or wondering why it works or why you should use it.
When you combine the proprietary information gained through our research with principles of psychology and dating, it literally gives you what could be considered an unfair advantage.
To compare several of the advantages, click here to download the chart.
I'll even take it a step further. If you're not sure about how you stackup compared to the chart, call me for a quick no-cost assessment. Within 10 minutes, you'll know exactly how to boost your results. [ 402-968-2758 ]
Let's take a look at how this can financially affect you. If you're creating:
I guarantee, between the tools, tactics, methods, and my 4 personal coaching sessions, you'll do better or I'll return your investment.
Deep down, it's more than that; I'd be embarrassed to keep your money.
[BREAKTHROUGH NEWS February 15, 2021: We are elated to announce the development of software to utilize AI (artificial intelligence) in the area of predictive analysis for compiling our research findings and taking the current 5 to 1 upper-hand our research offers and turning it into a 10 to 1 outright domination. This is truly a revolutionary moment for our industry and the 2,000 bakers who will benefit from its incredible windfall. I hope you become one of them.]
Before I answer this question, it would have been nice to have known you personally, as well as your system for selling wedding cakes. That way, I could've been more specific.
Since that’s not doable, I’m going to share 14 ingredients our research findings show most bakers are missing (they're not doing or don’t know what they should be doing). Just learning these 14 items will make a monumental difference.
Bear in mind, these are not my opinions, they are according to 350,000 brides.
That’s a mere 14. The training addresses all those issues, plus it teaches you how to address many more.
As you can see, without research, we would never have known what bothers brides, or what brides expect and prefer. By the way, how well are you doing with those 14 shortcomings?
Do you think if you addressed just those 14 issues, brides would choose you over your competitors?
Would they be willing to pay higher prices? [I’ll save you some time. Test after test, baker after baker, it always comes up a definitive…YES.]
Besides those 14 items, there were subjects brides were not asked, but are valuable for you to be versed in, such as:
Have you heard of or seen any of those 5 topics published anywhere?
As you can see, what we just went over are only a handful of subjects I can share (teach) with you, based on our research and testing, which leads to measurable results in terms of conversions and boosting prices.
[Just in case you didn't read question #1, we have BREAKTHROUGH NEWS as of February 15, 2021 that has a monumental impact on the future of how brides will be choosing wedding cake bakers. We are elated to announce the development of AI (artificial intelligence) to compile our research and provide strategies, techniques, and sales tools to increase the 5 to 1 advantage our research currently offers and take it to a 10 to 1 domination for the 2,000 bakers who take the "Wedding Cake Sales Guru" training.
Now that we are using AI to understand the purchasing habits of brides, we'll be able to stay on top of those 14 items brought up in this section, plus another 100 or so, we're tracking. This is truly remarkable.]
At this point, we are way beyond the point of wondering why our research is useful. Please go to questions 1 and 2 to read about our milestone breakthrough for using AI to achieve maximum sales and profits, while maintaining a decided advantage over competitors.
If you thought having a 5 to 1 advantage was unbelievable, I fully believe that advantage will be increased to 10 to 1 over the next couple of years.
(Notation: Bare in mind, that 5 to 1 advantage is what provides your ability to increase prices between 20%-30%.)
Our research consistently reveals that between 93% and 98% (depending on the city) of bakers use a combination of common sense, experience, and trial and error to sell wedding cakes.
The research we conducted identified the short comings of most baker’s sales and marketing techniques by going directly to 350,000 brides.
The brides told us what they thought bakers did well, what they could improve, and what they should be doing, but they’re not.
Now, instead of wasting time and struggling to figure out what works and what doesn’t, Millennial and Gen Z brides have given us the road map.
The main point is, you have an opportunity to utilize what brides want based on extensive evidence-based research.
While experience and what’s currently working makes perfect sense. By itself, you’re limiting your opportunity to dramatically bolster sales, prices, and profits.
I guarantee what I’ve put together in the training using new breakthrough methods obtained from our research and then coupled with psychological principles and dating tactics, will take your knowledge of wedding cake sales and marketing skills to a much higher level, which in turn will reward you very well.
One last detail, since you like to follow "the science..."
In marketing tests conducted to offer our research findings to bakers, we found the 3 most common reasons bakers were not interested are as follows:
Here's what you can take-away from those 3 answers.
Answers 1 and 2 have the same psychological constraints. They are a function of human nature. It's called "Change Resistance."
Humans are hardwired to resist change. Part of the brain—the amygdala—interprets change as a threat and releases the hormones for fear, fight, or flight. Your mind is actually trying to protect you from change.
When you're a business person, that's a major problem. The key here is, you need to be aware of it.
When you are presented with a new product or service, keep an open mind and use logic to make a decision based on business needs, not your personal feelings. Otherwise, your decisions are overly directed by your human nature (emotion).
Answer 3 involves what is called "Avoidance Behavior." For business people it typically involves avoiding doing things they don't like, are not good at it, or it's hard to do. Even though I'm aware of avoidance behavior, I am also guilty of it. Who likes to do things they don't like, or are hard to do?
With that said, it's advisable you recognize this human trait, thus making business decisions for what's best, not because it's hard, or because you don't like it.
Here's how you can use those 3 answers to your advantage.
If you can relate to one of the 3 answers bakers gave us, it's possible your mind is holding you back from making the right decision.
To overcome a baker's natural bias of change resistance and avoidance behavior, we have purposely provided mountains and mountains of evidence on this webpage to help your brain overcome your change resistance.
For example, the training is based on evidence from 350,000 brides. The tools, tactics, and methods have been created from the research findings, based on expectations, wants, and preferences. Then, they have been field tested and proven to work in my bakery and others who sell wedding cakes.
Why then would a baker accept their current state of selling wedding cakes as being adequate over what 350,000 brides are telling them to do?
Can you see how it doesn't make any logical sense to reject the research findings? But many bakers will for the reasons we just went over. It's not their fault. But, unfortunately, they will miss out on a rare opportunity to increase their sales and prices along with very little resistance from brides.
When it comes to "Loss Aversion," bakers look at their current state of sales and see everything as being fine. So they reject the notion that anything needs to change.
In those cases, they don't understand or are not aware of loss aversion.
In simple terms, they don't see a problem right now, so why do anything? They are the ones who believe in the adage, "If it ain't broke, why fix it?"
On a personal level, that philosophy might be okay. But when you're in business, it requires always looking into the future and planning ahead. Part of that plan, is to stay up to date with everything you're doing and selling.
Bakers, like you, who are taking this training understand you need to think about next month, next year and the future of your business and income. While you may not have thought about loss aversion, it is a central reason to take the training, along with understanding your brain's natural tendency to reject change.
I applaud you for taking the time to understand your decision-making process, just a little better. Hopefully, it will serve you well.
And yes, science matters. It matters a lot.
[Disclaimer: I am not a licensed psychologist nor claim to be. I'm a baker who studies bride behavior, which results in selling delivery vans full of wedding cakes at 20%-30% higher prices than my competitors.]
There is no doubt the use of psychological principles is a chief component for obtaining the results we're able to achieve and what makes "Wedding Cake Sales Guru" effective.
To accomplish it, I took the results of the findings with the 350,000 brides and then created the basket of strategies, tactics, and sales tools, which comprises your training. Then, I carefully added psychological components to make them as powerful and profitable as possible.
In fact, being sure you understand why psychological principles are important to your success, I included an entire presentation (1.2) to explain each one of them. That way, you'll be crystal clear about why everything in "Wedding Cake Sales Guru" produces outstanding results and why you want to use them.
In summary, when you understand how the strategies, tactics, and sales tools are packed full of psychological influences, the fog will be lifted for how and why you'll gain a decided advantage over competitors, why even more brides will choose you, and why they are willing to pay higher prices.
To take a deeper dive, read on
At the time I decided to perform research with brides, I also decided to profile their behavioral patterns. In other words, I was looking for repeated behaviors I could identify and then utilize for gain.
Some of the patterns which stood on their own are easily identified in the training. For example, one of them is Presentation 4.4, titled, "Emotional Intensity" and another one is titled, "Personality Profile."
I was able to gather thousands of bride's behaviors and then create documentation that showed specific patterns I could turn into usable and helpful wedding cake sales tools.
Other less direct patterns were uncovered and turned into presentations, such as, Presentation 3.6, titled, "A Priceless Presentation Folder" or Presentation 5.12, "The Bride's Wedding Cake Buying Decision Matrix."
In the case of those 2 presentations, once again, I identified patterns that convinced brides to choose particular bakers and pastry chefs. The patterns were then turned into actionable sales tools.
To finish this question, here's an excerpt from the psychology presentation 1.2.
"The pinpoint use of psychology is the reason I'm able to convince brides to use me over my other 56 competitors in Omaha.
Understanding a bride's purchasing decisions and using the psychology of influence is where all the action happens. The practitioner of wedding cake sales with the greatest knowledge of psychology and sales skills will dominate their market and the prices they receive.
My friend, sharing my knowledge of psychology and sales skills is exactly what I'm about to pass-on to you.
First though, I want to go back for just a moment. Please refer to the "Introduction" video where I say; "The 'Secret Code' is a deep understanding, a 'core' understanding of a bride’s subconscious wants and needs that will influence her decision to buy from YOU!”
Taking that statement to heart, the psychology I'll be discussing will expose and address those wants and needs.
While I'm not a psychologist, I've been a student for 30+ years studying, testing and experimenting with the use of psychology for wedding cake sales.
After decades of tweaking, my results over the last 7 years have been nothing less than phenomenal. And now, it's my mission to make sure yours are too.
I'll be sharing everything from using psychology within my wedding cake website to all the psychological strategies I use to capture orders. All the strategies, tactics and tools are steeped in influencing brides...to choose you, as well as paying you higher prices!"
[Disclaimer: I am not a licensed psychologist nor claim to be. I'm a baker who studies bride behavior, which results in selling delivery vans full of wedding cakes at 20%-30% higher prices than my competitors.]
[We also believe the addition of using AI will help us create new marketing and sales concepts unique to wedding cake sales.
As an example, we are developing an app called "Wedding Cake Wizard" that will help your marketing efforts gain sales. You'll be able to receive more information about it after you signup for the training.]
Every aspect of the training helps you separate yourself from your competitors. But that’s only the beginning. The real magic is in how you’ll be separating yourself from them.
When you implement what’s in the training, you’ll be using the latest cutting-edge and leading-edge methods that Millennial and Gen Z brides say will convince them to choose you by an amazing 5 to 1 margin.
To illustrate my point, we know that somewhere around 93%-98% of bakers (depending on the city) are not doing what 350,000 brides said they prefer.
Notice I didn’t say what bakers are saying or doing, but what brides…prefer. That is a monumental difference, which leaves a mountain-sized opportunity for you to fill that void.
When you use our “bride preferred” methods to separate yourself from your competitors, does it make sense, you’ll stand out from the crowd while achieving the goal of more brides booking with you, as well as your ability to command higher prices?
The answer...of course!
[If you read the answers to questions 1-4, you already know we'll be utilizing AI to take our current 5 to 1 advantage to 10 to 1.
Another major benefit of using AI will be knowing which marketing and sales techniques are working the best and how to improve them even further. If there was any doubt our system worked before, the use of AI will place those who take the Wedding Cake Sales Guru training firmly in the driver's seat.]
I’m going divide this answer in two parts. First, the most important component of this answer is to recall Millennial and Gen Z brides told us how and why they chose the bakers they did.
When we calculated brides’ responses, it became apparent brides were choosing bakers using our strategies, tactics, and tools by a 5 to 1 margin over competitors. Which means, when you use our research-created materials, a bride is 5 times more likely to choose you...even at 20%-30% higher prices.
Initially, the margin was 4 to 1. Currently it is 5 to 1. We believe the margin will be 6 to 1 by late 2022 (or even 10 to 1 by sometime in 2023), due to more brides being in the Gen Z age group.
[BREAKTHROUGH NEWS February 15, 2021: We are elated to announce the development of AI (artificial intelligence) to compile our research and provide strategies, techniques, and sales tools to increase the 5 to 1 advantage our research currently offers and take it to a 10 to 1 domination for the limited 250 bakers who sign-up for the training under this Covid-19 special offer.]
The second part of this answer is as follows: In tests we’ve conducted, every baker has boosted their results within 30 days by implementing the 4 following sales tools: “The You’ll Love Your Wedding Cake Guarantee,” “33 Bakery Buster Questions, “First Brides Dialogue,” and “The Full Disclosure Worksheet.”
(The previous paragraph is the same one used for answering question 10.)
When the 4 tools are implemented, you’ll immediately gain an advantage, but not the full 5 to 1 advantage. The 5 to 1 advantage is achieved when you “Stack” as many strategies, tactics, and sales tools from your training as possible.
Stacking in marketing refers to taking successful marketing and sales methods and stacking them on top of each other, or together, to make them 5x or more effective.
To summarize; if you would like to gain the full 5 to 1 advantage or what soon will be a 6 to 1 advantage, including your ability to generate significantly higher prices and profits, stack many strategies, tactics, and tools together.
Yes. That’s one of the benefits of using the strategies, tactics, and tools within the training. [Your inquiry has the perfect answer in question 5.]
Aside from the answer in question 5; brides price shop you, because they don’t know how to shop for a wedding cake baker, and they don’t know how to judge your wedding cake service from your competitors.
That leads to brides viewing you as a commodity.
As soon as you educate your brides to shop for a baker by using the “33 Baker Buster Questions” or other sales tools, you won’t be perceived as a commodity. As a result, they’ll stop price shopping you, and instead view you as a trusted and reliable professional who should be chosen...regardless of price.
"Until I took this training, I never knew what worked best to set myself apart from my competitors. Now that I do, I'm getting the prices and orders I want."
It unquestionably will. Once again, it’s been proven.
For example, after the sales tools were created, we were excited to test our methods by going to local hotels and private venues to witness their reactions.
The results were remarkable. Case in point, after showing them how we protect their brides by providing the best wedding cake guarantee they’ve ever seen, plus how we “service” their brides in place of simply “helping” them, we converted venues that wouldn’t use us before...into people who are now proud spokespeople for our bakery.
The same has been true for our test bakeries. [Very soon we’ll be adding a comprehensive video presentation on this topic, at no extra cost.]
In fact, here's what you'll find; the venues will tell you how they've never had any baker as impressive as you, because of the safeguards you have in place for their brides and business.
Absolutely! It’s worth the investment just to watch presentation 9.11. That’s the presentation which discusses improving your bridal show results.
Then, when you add the other tactics, methods, and tools from the rest of the training, you’ll do an amazing job.
If bridal shows are an important source of leads, I advise dedicating 1 of your 3 coaching calls (included with your training) to discussing strategy. We should be able to at least double or triple your effectiveness.
[In addition, since we'll be utilizing AI for analysis, we will be able to develop the best possible bridal show template for you to absolutely knock the socks off brides and your competitors.]
Thanks for asking, because solving only one issue...can lead to massively improved results.
I’m going to address 3 of them in this answer. Besides these 3, there are others within the FAQ section.
At the top of the list, I’m placing the issue of “SYSTEMIZATION.”
[To be clear, having a system means you have written instructions that list how you or anyone in your organization carries out a set of standards and procedures to market and sell wedding cakes.]
During our research with 200 bakers, only 4 had a documented systematized process for selling wedding cakes. Everyone else was using their experience while trying this and that.
I'll admit, until I created the contents of this course, my bakery’s method for selling wedding cakes was not systematized either. You’ll find, like I did, the upside of having a system is monetarily staggering.
[As a side note: I keep written accounts for all the tests I perform with brides, as well as my competitive intelligence. That way, I can make rational decisions for incorporating new techniques and to find competitors using my concepts.]
As a close second, I would say is the issue of “BRIDES PRICING SHOPPING BAKERS.”
While it’s natural for someone to price "like" products, you shouldn’t tolerate your wedding cakes being shopped as a “commodity.” (See question 7.)
That’s exactly what happens when you don’t stand out from the crowd or separate yourself from your competitors.
To overcome the “price shopping” dilemma, you must educate your bride prior to offering a general price range. [By the way, never ask a bride what her budget is. Ask what her price range is.]
The training is full of material to stand out from the crowd and separate yourself from your competitors.
In addition, you’ll learn what to say to a bride in your first conversation to build value, trust, and credibility. Then, sending an email sequence that builds authority before she ever meets you for a consultation. By the time she or he comes to their consultation, they'll have a positive vibe about the value you bring to the table.
Remember this important takeaway: Make it clear that brides recognize you're not selling a commodity; instead be sure they know you embody the best value in town for their wedding cake…regardless of price!
Third is “TRUST.”
One of the key psychological principles for convincing brides to choose you and pay you more, is the "Liking principle." It is discussed in presentation 1.2. The liking principle proposes the psychological precept that you must get brides to “Know, Like, and Trust” you, before they buy from you.
Within the mentoring I’ve conducted with other bakers, this is one of the first concepts we work through. Frankly, if you can’t get brides to “Trust” you, the odds of booking an order or being able to charge a price which represents your skill and talent, go out the window.
For example, when it comes to “Trust,” presentations like, “The Insecurity Gap,” “Grading Yourself,” “Testimonials,” and “The Picasso Syndrome,” they do an excellent job of catapulting the amount of trust brides gain in you through the roof.
[I also make this same point in question 11.]
I could include another 10 or 20 answers to this question, because just about every presentation in the training is solving a problem or offering a new or revised concept to increase results.
[KEEP-IN-MIND: Very soon we'll be using AI (as discussed in questions 1, 2, and 3) to quickly formulate solutions in minutes instead of months. Aside from solving problems, AI will provide new concepts for selling wedding cakes based on statistics and predictive analysis, instead of what's worked in the past or currently working. All-in-all, we'll be able to stay light years ahead of our competitors.]
YES! I would even go as far as to say, when you use the training to its fullest extent, it could very well work even better.
Here’s why. A home baker’s biggest challenges are “credibility” and “trust.” Within the course I show you how to overcome both of them.
For example, when it comes to “Trust,” presentations “The Insecurity Gap,” “Grading Yourself,” “Testimonials,” The Picasso Syndrome,” and many more will drive your trust factor through the roof.
For “Credibility” presentations such as “Two Faces of Your Business,” “33 Bakery Buster Questions,” “You’ll Love Your Wedding Cake Guarantee,” and “Applying Video,” along with many others will boost your credibility like never before.
The fact is, the training in its entirety rockets your credibility and the trust brides have in you.
While the training is advanced in its concepts, it’s a must-have for home bakers, so they can compete with traditional brick and mortar bakeries.
Here's a reminder of its effectiveness: “Not only will the training put you at the front of the line, it ensures you won't take a backseat to anyone. And I mean absolutely...NO ONE!"
If you’re new to selling wedding cakes, “Wedding Cake Sales Guru” can and should be used as an entire marketing and sales system.
If you already have a system in place that’s performing well, no I wouldn’t recommend changing everything.
I suggest adding to your system. Read the answers to questions 1, 3, 4, and 5 to understand why.
[Now that we're adding AI to assist in choosing new sales and marketing methods, you'll be able to add or modify what you're doing with the help of predictive analysis. Talk about a game-changer...it could have a huge impact.]
You've brought up an excellent point. My mindset was the same as yours when I began the quest to understand what Millennial and Gen Z brides specifically expected and wanted from bakers.
I needed to know what we could be doing better in addition to what we were currently doing.
After all, I had a family to feed and employees to pay. What would I do if the investment in my research was a waste of money?
I felt I couldn't afford to fail!
In case you didn't know, I initially did the research to boost the wedding cake sales and prices for my own bakery.
As it turned out, the research provided leading-edge strategies, tactics, and sales tools, like nothing any baker has seen before (which are in the course) to increase my orders from an average of 6 per week to 18+ per week and command 20%-30% higher prices than my competitors.
In fact, competitors were going out of business while I was raising prices.
At that point, I knew everything the thousands of brides shared with my team and I was 100% valid and on-point.
Then, after testing the training with other bakers from around the country and hearing about their outstanding results, I knew I could help more bakers by creating an online course along with personalized one-on-one coaching. (That is, a maximum of 2,000 out of 65,000 wedding cake bakers and pastry chefs to keep the proprietary methods scarce and impactful.)
At this point, it's not a question if the training is effective...the proof is in the bag. It's a question of how much more you'll be able to raise your prices, increase your profits, or how many additional orders you can handle.
That's why you're given a 100% "fail-safe" results-based guarantee.
For your part, you don't even need to implement everything in the training...only do half and you're 100% covered. Yes, that's how powerful it is.
If you're still not convinced, I'll give you the chance to get more than a refund.
Take My $10,000 Wedding Cake Sales Challenge
The challenge was created to prove and guarantee the cutting-edge concepts created from research with 350,000 brides will produce higher profits, prices, and sales than anything any baker uses anywhere, including if you believe you're in the top 1% of bakeries in the country. (Yes, my research is guaranteed to even help the top 1%.)
If the way you sell wedding cakes creates higher prices, more profit, and can help anyone increase their sales faster than what's in "Wedding Cake Sales Guru: 2022 Pro", I'll pay you $10,000 to train me.
I certainly want to use the most effective and profitable system to sell wedding cakes. I imagine you feel the same way.
Whether you profit from winning the challenge or from what 350,000 brides have revealed through "Wedding Cake Sales Guru: 2022 Pro" ...YOU'RE GUARANTEED TO BE A WINNER!
I also recommend reading the answer to question 34. It discusses the guarantee in terms of a refund.
As I've stated, only 2000 wedding cake creators will be granted access to the proprietary techniques, strategies, and sales tools our research has uncovered. For that reason, I can only share a limited amount of information about how we are using Artificial Intelligence (AI).
Here's what I can tell you. We decided to incorporate the use of Artificial Intelligence mainly for predictive analysis. To date, we have input 16 years of research my team and I have conducted. In addition, we will continue to input data from our current surveys with brides, bakers, and other sources.
The input of our brides is to stay on top of current trends, create new and improved sales and marketing tools, as well as predicting future trends. It will also be used for our new upcoming app, "Wedding Cake Wizard." It brings together brides and bakers in cities across the country. [When you join the Wedding Cake Sales Guru community, you'll be invited to learn more about Wedding Cake Wizard.]
In addition, another exciting feature will be the use of "predictive pricing." The goal is to continuously maximize the pricing of wedding cakes, while making brides feel they've always chosen the best baker.
Our research with wedding cake creators is being conducted for competitive analysis reasons. We will continue monitoring what bakers and pastry chefs around the country (your competitors) are doing in contrast to what our research and AI shows our community of 2000 bakers should be doing to grow our current 5 to 1 advantage into a 10 to 1 advantage...and beyond.
I would love to continue a discussion about other benefits and objectives, but it would require releasing data and information that is proprietary to the competitive edge of our "Wedding Cake Sales Guru" community.
There is one more item I can share with you: we changed the name from "Wedding Cake Sales Guru" to "Wedding Cake Sales Guru: 2022 Pro" due to the addition of AI and the numerous marketing advantages it contributes.
That is an interesting proposition. I love it!
It made me realize it is the ultimate test and prove beyond any shadow of a doubt that the strategies, tactics, and tools derived from 350,000 Millennial and Gen Z brides are the most productive methods a baker can use...period.
Since our research and results have proven they are, YES, we are now offering a done-for-you program.
To learn more or apply, please click here.
"After the first month, I raised prices by 10%. Every bride ordered. Two months later, my prices were raised by 20%. Once again, every bride ordered. After 3 months, 16 out of my 20 consultations were booked at 30% higher prices."
I never thought of my training as sounding too good to be true. I don’t know if I should take that as a dig or a compliment :)
So, yes, I guarantee it.
Also, take into consideration, your course comes with 4 "success coaching sessions" to work on any performance issues. So, what possible reason could there be that it won't work for you?
[Then, when you add the fact we'll be using AI (artificial intelligence) to guide future research projects and for the modification of the "Wedding Cake Sales Guru" system to take it from a 5 to 1 advantage up to 10 to 1...yes, it's easy to guarantee.]
Also, take a look at the answer to question 34. It discusses the conditions of my guarantee, as well as the federal disclosure that is mandated about the potential or lack of potential for making money from using my training.
Here’s an exercise to illustrate my answer. Do you think, since I’m supplying a guarantee for this course, I’m asking for problems? Or do you think it’s a good idea, because it demonstrates my conviction for my product and that the guarantee protects...YOU?
My answer is this; I’m not concerned whether a baker will ask for a refund. The reason being, I have total faith in "Wedding Cake Sales Guru" to deliver. That's why I'm 100% confident and stand behind the results a baker will achieve with it.
I feel the same way about guaranteeing each of the 18 wedding cakes our bakery makes every week.
In all candor, I’m not pointing fingers at any baker who currently isn’t using a guarantee, because I never guaranteed my wedding cakes prior to doing the necessary research. All that changed as soon as I figured out how to put together the perfect guarantee with the help of those 350,000 brides.
Doesn't it make sense that if you believe the wedding cake service you're offering brides is equal to or better than your competitors...you would guarantee it? The answer, of course!
When you see the verbiage used in our guarantee, you'll quickly realize it's a WIN-WIN for both you and your brides.
Further, as soon as you understand how and why the guarantee helps brides choose you and at higher prices, you’ll instantly become a believer and user.
Best of all, your competitors still won't use one because of the same fear you currently have.
[Here’s new research I would like to share dated 3-01-22: After testing with 500 brides, the conclusion is, the “You’ll Love Your Wedding Cake Guarantee” enables you to charge a 10% premium without using any other sales tool from the training. Just think, you can start charging an average of $50 more per wedding cake by adding only one sales tool to what your currently doing and begin making an extra $400 per month if you make 2 cakes per week. How's that for an awesome return on investment?]
I'm glad you asked, so I can clear the air of any possible gimmick or bait and switch concerns.
First, let's address your concern about this being a gimmick.
To begin with, my bakery invested $750,000 in research and testing prior to releasing this training.
In addition, I certainly wouldn't offer a money back guarantee...if the strategies, tactics, and sales tools didn't actually work. How would that make any sense?
Here is something else to consider. We are only releasing 2,000 licenses to keep the proprietary concepts effective and exclusive. If this was a gimmick, I would be selling as much training, quickly as possible. I would not be limiting the number.
And last, but not least, I own a very well-known, successful multi-million dollar cake boutique (www.omahacakegallery.com). Who in their right mind would risk ruining its reputation by offering a gimmick?
Alright, now let's tackle the issue of possibly being a bait and switch.
I hope it's clear whether you choose the 4 payments of $397 (our break-even cost) or 24 payments of only $87, you're getting everything my full-paying $4,997 clients are receiving.
I'm offering 250 courses at cost, because my team and I feel it's our obligation and in the best interest of helping bakers recover from the devastating effects of Covid-19, and now, the devastating price increases for ingredients, labor, and everything else.
If this was a bait and switch, I would have something more costly to sell you after you plunked down your first $87 or $397. Well, there isn't. There isn't any sort of upsell or anything else to buy.
My team and I are just a group of bakers, and cake artists wanting to reach out and help our community.
From our research, we know most baker's sales dropped by over 80% or even close to 100%, including mine. And even though wedding cake orders are coming back, I know my training will help any baker who uses it to recover lost revenue as quickly as possible. Then, when you consider the current price of ingredients and cost of labor, we knew this could help justify the price increases you need.
Aside from helping 250 wedding cake creators at cost, you should be aware, as soon as 250 licenses are scooped up, in all likelihood the investment will go back to its regular price of $4,997.
I welcome you to join our "Private Wedding Cake Bakers" community, and all its benefits at our break-even cost.
I don’t expect you'd recognize my name unless you’ve attended major events like the “Atlantic City Bakers Convention” or the “International Baker’s Expo” held in Las Vegas, where I’ve been a presenter and speaker.
Since my expertise primarily lies in bakery sales and marketing, instead of being an internationally known cake artist, it’s completely understandable you’re not familiar with my name.
When it comes to the issue of trust, I don't blame you. I would also have reservations and be hesitant.
So, look at it from a philosophical point of view; I'm not asking you to trust me. Rather, I am the messenger for the 350,000 brides who provided the data, suggestions, and concepts to create the blueprint for selling wedding cakes to Millennial and Gen Z brides in the precise manner they expect and prefer.
To date, those brides have given us a road map to gain a 5 to 1 advantage over our competitors, which has handed us the ability to get higher prices, profits, and sales for ALL OF US.
The better question is, do you trust the 350,000 brides to do the same for you?
If you do, then join me and the other wedding cake creators for what will be a tight-knit community of exceptionally successful and profitable wedding cake artists.
In addition, if you arrived here through a link from a person or company who contacted you, they have already vetted the training, my bakery, and me. If you trust them as a source, you have an excellent layer of assurance.
Want to know more? Here's a bio used in my book, "The Ultimate Brides Guide For Buying a Wedding Cake." After my bio, Naomi Jamerson's is also listed. Naomi is a co-author and co-owner of The Cake Gallery.
Bio of Ed Otto
Ed Otto, born in the Netherlands, is currently a resident of Omaha, Nebraska.
After graduating from the Oklahoma State Institute of Technology, he teamed up with his European-trained Master Baker father to operate a full-line bakery known as “Westgate Bakery” from 1974 until his father’s retirement in 1982. In 1990, Mr. Otto renamed the bakery “The Cake Gallery” and became fully committed to offering decorated cakes.
His innovative cake decorating abilities have allowed him to bake and decorate cakes for 3 US Presidents and cakes that have flown as far as London. He has decorated cakes for movie stars, rock stars, Senators, and a billionaire.
His cakes have been displayed in magazines, newspapers and on TV. In addition, he has been interviewed on radio and appeared on television numerous times for his wedding cake expertise. He is widely recognized and known for his colorful trademark tattoos worn on the right sleeves of his pastry jackets and as “The Cake Maniac.”
Over the course of 40+ years, he has personally decorated or managed the oversight of 20,000 wedding cakes.
His “hands-on” working in the trenches allowed him to write this ground-breaking book and create the first set of business practices and quality standards for the wedding cake industry.
Heading through 2022, Mr. Otto continues to conduct research with brides to keep this guide up-to-date and cutting-edge.
He has also developed a comprehensive course to teach wedding cake Baker/Designers the new rules for providing a “superior wedding cake buying experience, based on the research with 350,000 brides.”
The training is based on what today’s Millennial and Gen Z brides actually want, expect, and prefer instead of how Baker/Designers believe they should be helping brides.
Bio of Naomi Jamerson
Naomi began her journey and the passion for art and the love of food from an early age. She found her niche with acrylic painting and charcoal drawings, and first started cooking and baking with her Grandma Nancy at the age of 7.
This is a common concern which I'm more than happy to address.
Some years ago, when I began testing the research findings in my own bakery, it was astonishing how quickly my sales and profits increased.
One of my first thoughts was to take our profits and remodel the front of the store. After all, everything was getting old, as well as looking old.
But having a researcher's mindset, I couldn't help wondering if updating my store would matter to future sales? At the same time, I realized that we booked 300% more orders and were able to average 20%-30% higher prices, even though my storefront was outdated.
So, I decided to further test it. For the next 12 months, we held off remodeling. Even with an outdated storefront, our wedding cake sales were still up 300% and we were still getting an average of 25% higher prices.
It was at that point, we decided not to remodel the store and take those funds to start building an app called, "Wedding Cake Wizard." (When you sign up for Wedding Cake Sales Guru, you'll be given access to a membership site for the training and sales tools. Within the membership site, there is a link that takes you to a page for more information about "Wedding Cake Wizard.")
At this time, our sales are still 300% higher and we're still getting 20%-30% higher prices.
To further the conversation about this concern, I contacted all the wedding cake creators in our "Secret Group" to see how the sales tools, methods, and tactics helped them, in the event they also had outdated store fronts.
Every person who responded with what they considered an outdated store front said the training and its tools improved sales and prices.
I don't want to make a blanket statement, but it appears to help most brick and mortar bakeries, regardless of condition.
On the other hand, if you happen to be a home baker, I don't have direct experience, since I have a brick and mortar cake boutique. However, I can pass along information from home bakers who belong to our "Secret Group" of wedding cake creators.
Our "Home Bakers" agree, it's more difficult to demonstrate their knowledge and skill by working out of their home. To overcome their shortcomings, they are utilizing the suggested sales tools and tactics from the training to convince brides they are trustworthy and have the talent to create their once in a life memory.
Further, all the home bakers in our current "Secret Group" of wedding cake creators, say they have improved booking the number of orders and their prices.
If this still concerns you, call and let's discuss it: 402-968-2758
Let's look at this from two different angles.
First, I asked several bakers how they would answer this question, now that they've taken the training and are using methods brides expect and prefer, according to research.
Here's a response from a bakery owner who creates between 15-25 wedding cakes per week. I would say that's someone whose advice should be considered.
"Here's what I'd like to say regarding the question of losing orders.
If you think you don't need the training because you're doing fine, you're being naive.
I'm using a combination of my old sales methods coupled with the sales tools and techniques derived from those Millennial and Gen Z brides.
I know with certainty, if you and I happen to be in the same city, you will lose sales to me if you're not using them or something similar.
How can I say that? Since I've added sales tools and techniques from Wedding Cake Sales Guru, I ask every bride who they've visited and why they chose me.
Here's a summary of their answers. Brides feel I offer the most complete, trustworthy, and professional assistance for buying a wedding cake they've experienced.
However, there is one answer that really stands out from the rest and what I feel is the real reason.
A bride said to me, 'You checked all of my psychological boxes.' You made it easy for me to see you as the obvious choice.
Take a moment and think about that statement.
If you're not 100% positive you're providing Millennial and Gen Z brides with the experience they expect and prefer, how can you possibly offer something better than me?
Now, be perfectly honest, why would brides choose you over me?
As far as scaring you into buying the training, that's an insult. You're being offered a rare opportunity to increase your prices and sales (along with understanding and how to check all your bride's psychological boxes).
Do you realize this training offers a decided advantage, because of the science behind it? Do you think wedding cake bakers who don't follow the science will lose out to those who do? If that scares you into getting the training, maybe that's a good thing.
Here's additional commentary from the same owner.
"You can only hope your competitors think they're doing fine and don't think it's necessary to see what Millennial and Gen Z brides expect and prefer in place of what they're doing and saying to their brides.
Do you realize how idiotic it is to lose tens of thousands or hundreds of thousands of dollars in future orders to another baker who has these superior tools and methods?
Especially, when you could have them for the price of 3 wedding cakes? Why would any baker be okay losing 50, 100, or 1000 orders for the price of 3?" Does that make any sense to you?
Second, when I first began my research to create a superior set of wedding cake marketing and sales methods, my goal was to dominate the Omaha marketplace.
As I stated in FAQ #3, we're way beyond wondering if Wedding Cake Sales Guru is effective. It's been proven.
It was through testing with bakers, we discovered brides were choosing bakers who utilized "Wedding Cake Sales Guru" tools and techniques by an initial 4 to 1 margin over their competitors. (It now stands at a 5 to 1 margin.)
Keep in mind, the research allowed me to build a system to DOMINATE wedding cake sales, not just to compete. The training and its methods are meant to book all the orders you can handle, as well as at higher prices.
By design, it favors and rewards those who utilize the materials. In essence, those who decide not to use it or don't know about it are at a disadvantage.
So, yes, if you do not use the advice of 350,000 brides, it's highly likely you will lose sales to those bakers who do.
I know your question pertains to "losing sales," but don't overlook what could be a better reason for taking the training: BOOSTING PRICES by 20%-30%.
When you take the training for the purpose of boosting prices, by default, you won't need to worry about competitors out smarting you or taking away sales. You'll have the blueprint at your fingertips.
In regard to the issue of fairness, I realize my research can help more bakers make more money, but I decided to limit the training to a "Private Group" of 2000.
If I were to accept more than 2000, let's say 10,000 bakers, the proprietary research findings would become commonplace, diluted, and not nearly as effective or profitable.
In addition, my personalized coaching is helpful to reaching the pinnacle of success. There is not enough time in the day to effectively coach 10,000 bakers, even over a 1 or 2-year period. That wouldn't be fair to anyone.
When it comes to helping everyone make more money, I wish I could. The reality is, the methods discovered by our research will only be super effective if they are limited, as I wrote about in the second paragraph.
Also, while the training helps wedding cake creators make money immediately, it is not meant for those individuals only trying to make a fast buck.
It is meant to financially elevate 2000 wedding cake creators who are serious about serving brides for years to come in a manner Millennial and Gen Z brides want, expect, and prefer. And, of course, be well rewarded for doing it.
At the end of the day, it's not only wedding cake creators who will benefit from the training, it's also the brides they serve.
If you recall, the research gave us the criteria to implement the first set of business practices and quality standards for the wedding cake industry. Both you and your brides will capitalize from them.
If you're looking for a 5 to 1 advantage and have the same goals for you, your family, and business, I invite you to join our "Private Group"before all the licenses are claimed.
You are correct, there are other products we're considering or development has begun. The products are based on the same research with 350,000 brides. However, there are no other finished products at this time.
For the time being, anything new we'll be developing will be stand-alone products. So no, there are no freebies, outside of what's included with the training.
- NOTICE -
When you become a member of "Wedding Cake Sales Guru," there is an opening video on the home page of the membership site that explains other projects we would like to finish. They are to further help your wedding cake sales, prices, and profits.
For example, the main product we would like to complete and make available is an app titled, "Wedding Cake Wizard."
The development for "Wedding Cake Wizard" began around 3 years ago. Due to Covid, it was placed on hold. When it is finished, you'll have an all-inclusive marketing service for wedding cake sales.
During our initial phase of developing the user experience, the feedback from around 200 bakers was very positive. I believe when we get back on track, it will be another amazing product to make your life easier and your wedding cakes more profitable.
In fact, we are considering offering bakers, just like you, ownership of the app to profit from it. When you are on the home page of your membership site, there is an image on the left side of the page you can click on that offers more information and a way to sign-up when it becomes available.
"I hated the idea of using a guarantee. But not anymore. It's amazing watching brides who were on the fence choose me over my competitors...even with my prices being up to 25% higher."
We already track 30 benefits according to bakers and pastry chefs who have taken the training. We will continue to do this so we're sure we're addressing our bakers' and pastry chefs' primary objectives and goals.
For this answer, I have listed the top 10. [After you have taken the course and received at least 2 coaching sessions, you'll receive a survey asking you to rank the benefits most helpful to you.]
In addition, here are 2 more that were close, but didn't make it into the top 10.
I recommend doing those 4 items first and then following the guidelines in presentation 10.1. to continue your momentum.
The short answer is around 3 months from beginning to end. However, it isn’t recommended to implement everything that quickly. I advise you to begin by implementing the 4 tools mentioned in question 14 immediately.
Bakers and pastry chefs get improved results as soon as 1 week, but typically between 15 and 30 days.
Then, when you become comfortable with the first 4 tools, add one strategy, technique, or tool until you’ve reached booking all the orders you can handle and prices that are highly satisfactory.
It could take 3 months or a year. It all depends how much time and effort is put toward your goal.
Furthermore, when you access the training, presentation 10.1 is dedicated to discussing the recommended timeline and implementation. Plus, I can make suggestions on our coaching calls to guide you.
In surveys we’ve conducted, every baker has boosted their results within 30 days.
It is achieved by using the four following sales tools right out of the gate: “You’ll Love Your Wedding Cake Guarantee,” “33 Bakery Buster Questions,” “First Brides Dialogue,” and the “Full Disclosure Worksheet.”
But don't stop there. To reach maximum effectiveness, follow the suggestions in presentation 10.1.
In addition, when you utilize your 4 coaching sessions to their fullest extent, results can be ever quicker and better.
Let's first give credit to the 350,000 Millennial and Gen Z brides who gave us the breakthrough information that helped us understand what they expect and prefer, in place of how bakers have been selling wedding cakes for decades.
Understanding what they expect and prefer has allowed us to develop training that provides an immediate 5 to 1 upper hand over our competitors. With this information, you are now able to charge 20% higher prices and close up to 300% more brides.
Unlike many programs that place you with a coach who has been trained by the creator, you’ll be working directly with the creator.
You’ll tap into my thinking, advice, and wisdom from conducting research to creating the marketing and sales tools that help ensure your success.
You might also note, besides the 3 coaching sessions included in the training (if you're one of the 250 for this special, you'll receive a 4th session, for free, to get you off to a great start), you’re able to invest in additional sessions, if and when you need assistance or would like to run an idea past me.
Many bakers think of me as their quasi-marketing arm who's always on call and willing to help. I invite you to do the same.
Initially, it will depend on which payment plan they choose. In the long-term, it will smooth out.
Here’s the simplest example I can provide. Say your client creates only 1 wedding cake per week. Let’s also say they only raise their prices by $50 per cake instead of $100 per cake. That’s a total of 4 wedding cakes per month times $50, which totals $200 in additional revenue per month.
If they choose the $87 per month plan, that is a little over a 2 to 1 immediate return on investment. After the first month, they could already be ahead by $113.
If your client is creating 10 cakes per week, (at an increase of $50) that’s $1,913 in additional profit per month, which equates to a 2,200% return. At $100 per cake, it amounts to $3,826 additional profit per month, or a return of 4,400%.
By simply taking the average number of wedding cakes times the additional profit per cake ($100) you'll see, even at 1 wedding cake per week, your client comes out ahead...in the very first month.
You bet. When a marketing person is involved, you’ll be up and running, as well as reaching a higher level of profitability much quicker. I love working with bright and aggressive marketing people.
You'll also have the option of having me do the coaching with your marketing person or one of your staff.
Yes. There we will be updating and adding content over the coming months and years. As my team continues with our research efforts, we’re discovering more concepts to test and improve before they are released to you.
[And now that we've added AI to assist in our research efforts, the updates and new sales and marketing items we'll be adding have the ability to be better than ever.]
The majority of the concepts are original because they have been derived from research findings.
The remainder of the materials are improved versions of conventional marketing techniques that have been transformed to be specifically engineered to sell wedding cakes.
Interestingly, taking sales and marketing techniques and rewriting them to be wedding cake specific, has never been done before at a professional level. Bakers tell me it's a tremendous benefit.
[We also believe the addition of using AI will help us create new marketing and sales concepts unique to wedding cake sales.
As an example, we are developing an app called "Wedding Cake Wizard" that will assist in your marketing efforts to gain sales. You'll be able to receive information about it after you signup for the training.]
"I've always had a fascination with psychology, but I've never known how to use it to sell a product. Thanks to the blueprint in the training, I'm able to convince more brides to choose me and finally get paid what I'm worth and deserve."
To date, we have never issued a refund. This would include whether the training did not provide the necessary information to increase prices, number of orders, or profits.
It's only logical to assume, at some point, the training could be too advanced for a beginner starting out. However, that's why I include the 3 personal coaching sessions. I'm here to help everyone succeed. When new wedding cake creators utilize the 3 coaching sessions to their fullest extent, I've been able to help them achieve their desired results.
Let's review the request for a refund if the time comes you feel the training and its research findings are not working for you.
Before you request a refund, be sure you've fully taken the training and understand the concepts and how to properly implement them. Along with the training, be sure you've had 3-4 coaching calls with me, so I've had the chance to explain anything and everything regarding the strategies, sales tools, tactics, and methods discussed in the training.
In addition, show me that you've implemented a minimum of 50% of the sales tools, strategies, tactics, and techniques in the training. Then, if you can’t boost your prices, number of orders, or profits within the first 12 months, you'll be given two choices: I'll continue to coach you (for free) until you achieve improved results or be given a refund.
To be clear, there is a waiting period of 12 months before a refund will be issued. The term is 12 months, because I know bakers are busy people and may not get around to taking the training and implementing items in the training for many months. That way, you have plenty of time to implement items, get coaching, and see the results. In other words, I simply need to know you tried, and I'm giving you plenty of time to do it.
Since we're speaking of the training and its contents providing desired results, I need to go over the federal legal stuff.
Under federal law, I cannot make a claim for any return on investment. I do not make any promise or guarantee that you will achieve certain financial results. For example, even though the average price hike based on experience is $100 per cake, under federal law, I cannot and do not guarantee you will achieve $100 per cake . You may experience more or less than $100, or nothing at all.
Nor can I guarantee you'll triple your orders or how many more wedding cake orders you'll take, if any.
What I DO guarantee is, your satisfaction with boosting your prices and number of orders, or your money back after 12 months, as long as you comply with the conditions of the guarantee.)
If that isn't clear, please call me. I'd be happy to answer anything that could be concerning you.
As soon as you join, you’ll gain access to the membership site. Within the membership site you’ll see a navigation link that takes you to an appointment calendar. You'll be choosing the "Wed Cake Sales Guru Included Coaching."
Just keep in mind, I suggest you wait until you've either watched or read a number of presentations prior to scheduling a coaching call. To get the most out of our calls, you'll want to have questions lined up that we can discuss.
With respect to their importance, it's my opinion and experience, your results will be much better with coaching than without.
For example, when it comes to deciding on your "written guarantee" or "bakery buster" questions, my coaching can offer advice, tips, and wisdom from years of experience with my own bakery and around 100 other bakeries from around the country who are using these tools to convince brides to choose them and at higher prices.
Yes. There are 2 categories of questions.
First, are general questions, such as support or payments, changes in information etc. The second category is, questions related specifically to any content such as the presentations.
The second group are considered coaching or consultation questions to be queried during a coaching session. If you’re not sure which category you’re in, feel free to call or email us during normal business hours.
In addition, I’m also happy to assist you after the 3 included paid-for coaching sessions. That's why I have additional coaching or consultation sessions for hire.
Please, think of me as your quasi-marketing arm for your bakery or cake boutique. I'm here to help grow your wedding cake sales and profits to the highest level imaginable.
Call 402-968-2758 Monday-Thursday 9am CST – 5pm CST or send an email to ed@WeddingCakeSalesAcademy.com. For emails...I'll typically get back to you the same or next day. Yep, even Sundays.
"Since I only make 2 wedding cakes a week, I asked myself, is the training worth $87 a month? Then it dawned on me, those $87 payments will provide an extra $700 to my monthly bottom line." All it took was imaging what I could do with that extra money."
I can't wait to hear how it's helping you,