Three years ago, Ed decided to conduct research with 200 bakers to develop the best possible order form we could up with.

It turned out to be a long-tail order form, due to its ability to cover many items a bride might need or want, and plenty of particulars for the bridal cake.

But, that's not all. We came to understand, the long-tail order form is a safety-value to keep us on track for living up to our guarantee and as a prevention tool from making mistakes for items listed on the guarantee.

If you're using our guarantee or a variation of it, using a sales agreement like the one in this presentation is a smart idea.

You'll also receive all the PDF transcripts for this presentation to print and keep, as well as any downloadable templates.