I’m going to share 14 ingredients our research findings show that most bakers are missing (they're not doing or don’t know what they should be doing) that make a monumental difference to your prices and sales. 

Bear in mind, these are not my opinions, they are according to 350,000 brides. 

1. Have a well written guarantee that protects me, the bride.
2. Do a better job of proving you’re “credible” and “trustworthy.”
3. When I first call you to schedule a consultation, be more helpful.
4. Be better at your bridal shows.
5. Post more testimonials.
6. Have a presentation folder for me to take home, so I will remember you.
7. Demonstrate how your prices are reasonable and fair.
8. Send me educational email(s) to prepare me for my initial consultation.
9. You need to eliminate the “ friction” in your marketing, sales items, and procedures. 
10. Understand what your competitors are doing, so you assist me better than them.
11. Have a better website that convinces me to make an appointment with you.
12. Improve your “knot” and “WeddingWire” pages. They look and sound like everyone else’s.
13. Do a better job of separating yourself from your competitors.
14. Improve your method of asking for referrals.

That’s a mere 14. The training addresses all those topics, plus it teaches you how to address many more.

As you can see, without research, we would never have known what bothers brides, or what brides expect and prefer. By the way, how well are you doing with those 14 wants, expectations, and preferences?  

Do you think if you addressed just those 14 issues, even more brides would choose you over your competitors?

Would they be willing to pay higher prices? [I’ll save you some time. Test after test, baker after baker, it always comes up a definitive…YES.]

Besides those 14 items, there were subjects brides were not asked, but are valuable for you to be versed in, such as:

1. 11 psychological principles that are crazy effective for convincing brides to choose you and get higher prices. (NOTATION: A key reason the strategies, tactics, and sales tools are super effective is due to coupling psychological principles with the sales and marketing methods. When you take the training, each presentation provides the psychological principles used to understand why it's powerful.)
2. The two faces of your business, to understand how you view your business versus how a bride sees your business.
3. The brides buying decision matrix. It points out on a linear scale where your bride is in her or his decision-making process.
4. Brilliant Philosophies of Highly Successful Wedding Cake Masters. Why certain bakers are super successful and their philosophy of “serving” vs. “helping” brides.
5. The Insecurity Gap. Understanding this concept helps you overcome a bride’s fear of choosing you.

Have you heard of or seen any of those 5 topics published anywhere?

As you can see, what we went over are only a handful of subjects I can share (teach) with you, based on our research and testing, which leads to measurable results in terms of conversions and boosting prices. 

You should also know, the teaching doesn't stop with the training. For the next two years, you'll receive my monthly "Advanced Insider Wedding Cake Marketing Advisory" for FREE. (A $794 value.)

Within the advisory, you'll receive my latest research results, so you can maintain a forward-looking sales edge.

Please, download the current "Advisory" for the months of January-February  2024. (GET IT FREE)  

[We have BREAKTHROUGH NEWS as of February 2023 that has a monumental impact on the future of how brides will be choosing wedding cake bakers.

We are elated to announce the development of advanced AI (artificial intelligence) to compile our research and provide strategies, techniques, and sales tools to increase the 5 to 1 [as of May 2023, it is 6.5 to1] advantage our research currently offers and take it to a 10 to 1 domination for the 2,000 bakers who take the "Wedding Cake Sales Guru" training. 

Now that we are using advanced AI to understand the purchasing habits of brides, we'll be able to stay on top of those 14 items brought up in this section, plus another 50 or so, we're tracking. This is truly remarkable.]

To receive pointed answers and solutions to the above 19 topics, this training provides them...Click here.

At this point, we are way beyond the point of wondering why our research is useful. Please refer to questions 1 and 2 to read about our milestone breakthrough for using AI to achieve maximum sales and profits, while maintaining a decided advantage over competitors.

If you thought having a 5 to 1 [as of May 2023, it is 6.5 to 1] advantage was unbelievable, I fully believe that advantage will be increased to 10 to 1 over the next couple of years. 

(Notation: Bear in mind, that 5 to 1 [as of May 2023, it is 6.5 to 1] advantage is what provides your ability to increase prices between 20%-30%.)

Our research consistently reveals that between 93% and 98% (depending on the city) of bakers use a combination of common sense, experience, and trial and error to sell wedding cakes.

The research we conducted identified the shortcomings of most baker’s sales and marketing techniques by going directly to 350,000 Millennial and Gen Z brides.

The brides told us what they thought bakers did well, what they could improve, and what they should be doing, but they’re not.

"Instead of wasting time and struggling to figure out what works and what doesn’t, Millennial and Gen Z brides have given us the blueprint."

The main point is, you have an opportunity to utilize what brides want, expect, and prefer based on extensive evidence-based research.

While experience and what’s currently working makes perfect sense. By itself, you’re limiting your opportunity to dramatically bolster sales, prices, and profits. 

I guarantee what I’ve put together in the training using new breakthrough methods obtained from our research and then, coupled with psychological principles and dating tactics, will take your knowledge of wedding cake sales and marketing skills to a much higher level, in fact, a "guru" level. In turn, you'll be rewarded very well.

One last detail, since you like following "the science..."

In marketing tests conducted to offer our research findings to bakers, we found the 3 most common reasons bakers were not interested are as follows:

• They were satisfied with what they were currently doing and didn't see or feel the need to change or learn anything new.

• They had the reaction, "What's to know about selling wedding cakes? You show brides pictures or see what they have in mind, you offer them a few samples of cake, and you give them a price. What else is there?

• They spent 99% of their time learning new decorating techniques, but almost no time learning how to sell what they've learned.

Here's what you can take away from those 3 answers.  

Answers 1 and 2 have the same psychological constraints. They are a function of human nature. It's called "Change Resistance."

Humans are hardwired to resist change. Part of the brain, the amygdala, interprets change as a threat and releases the hormones for fear, fight, or flight. Your mind is actually trying to protect you from change.

When you're a business person, that's a major problem. The key here is, you need to be aware of it. 

When you are presented with a new product or service, keep an open mind and use logic to make a decision based on business needs, not your personal feelings. Otherwise, your decisions are overly directed by your human nature (emotion). 

Answer 3 involves what is called "Avoidance Behavior." For business people it typically involves avoiding doing things they don't like, are not good at it, or hard to do. Even though I'm aware of avoidance behavior, I am also guilty of it. Who likes to do things they don't like, or are hard to do?

With that said, it's advisable you recognize this human trait, thus making business decisions for what's best, not because it's hard, or because you don't like it.

Here's how you can use those 3 answers to your advantage. 

If you can relate to one of the 3 answers bakers gave us, it's possible your mind is holding you back from making the right decision. 

To overcome a baker's natural bias of change resistance and avoidance behavior, we have purposely provided mountains and mountains of evidence on this web page to help your brain overcome your change resistance.  

For example, the training is based on evidence from 350,000 brides. The tools, tactics, and methods have been created from the research findings, based on expectations, wants, and preferences. Then, they have been field tested and proven to work in my bakery and others who sell wedding cakes. 

Why then would a baker accept their current state of selling wedding cakes as being adequate over what 350,000 brides are telling them to do?  

Can you see how it doesn't make any logical sense to reject the research findings? But many bakers will for the reasons we just went over. It's not their fault. But, unfortunately, they will miss out on a rare opportunity to increase their sales and prices along with very little resistance from brides.  

When it comes to "Loss Aversion," bakers look at their current state of sales and see everything as being fine. So they reject the notion that anything needs to change.

In those cases, they don't understand or are not aware of loss aversion. 

In simple terms, they don't see a problem right now, so why do anything? They are the ones who believe in the adage, "If it ain't broke, why fix it?"

On a personal level, that philosophy might be okay. But when you're in business, it requires always looking into the future and planning ahead. Part of that plan, is to stay up to date with everything you're doing and selling.

Bakers, like you, who are taking this training understand you need to think about next month, next year and the future of your business and income. While you may not have thought about loss aversion, it is a central reason to take the training, along with understanding your brain's natural tendency to reject change.

I applaud you for taking the time to understand your decision-making process, just a little better. Hopefully, it will serve you well.

And yes, science matters. It matters a lot, like to the tune of 300% more orders and much higher prices. 

--------------------------------------------------

Disclaimer: I am not a practicing psychologist. I'm a baker who studies bride behavior, which results in selling delivery vans full of wedding cakes at 20%-30% higher prices than my competitors. 

Recognizing psychological principles to drive sales and profits, makes this training a "GOLD MINE." Get it now!

There is no doubt the use of psychological principles is a chief component for obtaining the results we're able to achieve and what makes "Wedding Cake Sales Guru: 2024 Pro" effective.

To accomplish it, I took the results of the findings with the 350,000 brides and then created the basket of strategies, tactics, and sales tools, which comprises your training. 

Then, I carefully added specific psychological components to make them as powerful and profitable as possible.  

In fact, being sure you understand why psychological principles are important to your success, I included an entire presentation (1.2) to explain each one of them. That way, you'll be crystal clear about why everything in "Wedding Cake Sales Guru" produces outstanding results and why you want to use them.

• As a side note, gaining a fairly thorough understanding and application of the psychological principles being used to boost prices and sales can be truly transformative. Therefore, please consider including questions about any of the principles during one of our coaching calls.  

In summary, when you understand how the strategies, tactics, and sales tools are packed full of psychological influences, the fog will be lifted to gain a decided advantage over competitors, why even more brides will choose you, and why they are willing to pay higher prices.

- To take a deeper dive, read on -

At the time I decided to do research with brides, I also decided to profile their behavioral patterns. In other words, I was looking for repeated behaviors I could identify and then utilize for gain.

Some of the patterns which stood on their own are easily identified in the training. For example, one of them is Presentation 4.4, titled, "Emotional Intensity" and another one is titled, "Personality Profile."

I was able to gather thousands of bride's behaviors and then create documentation that showed specific patterns I could turn into usable and helpful wedding cake sales tools. 

Other less direct patterns were uncovered and turned into presentations, such as, Presentation 3.6, titled, "A Priceless Presentation Folder" or Presentation 5.12, "The Bride's Wedding Cake Buying Decision Matrix."

In the case of those 2 presentations, once again, I identified patterns that convinced brides to choose particular bakers and pastry chefs. The patterns were then turned into actionable sales tools.

To finish this question, here's an excerpt from the psychology presentation 1.2.

"The pinpoint use of psychology is the reason I'm able to convince brides to use me over my other 56 competitors in Omaha.
 

Understanding a bride's purchasing decisions and using the psychology of influence is where all the action happens. The practitioner of wedding cake sales with the greatest knowledge of psychology and sales skills will dominate their market and the prices they receive.
 

My friend, sharing my knowledge of psychology and sales skills is exactly what I'm about to pass on to you.
 

First though, I want to go back for just a moment. Please refer to the "Introduction" video where I say; "The 'Secret Code' is a deep understanding, a 'core' understanding of a bride’s subconscious wants and needs that will influence her decision to buy from YOU!”
 

Taking that statement to heart, the psychology I'll be discussing will expose and address those wants and needs.
 

While I'm not a psychologist, I've been a student for 30+ years studying, testing and experimenting with the use of psychology for wedding cake sales.
 

After decades of tweaking, my results over the last 7 years have been nothing less than phenomenal. And now, it's my mission to make sure yours are too.
 

I'll be sharing everything from using psychology within my wedding cake website to all the psychological strategies I use to capture orders. All the strategies, tactics and tools are steeped in influencing brides...to choose you, as well as paying you higher prices!"

--------------------------------------------------------

Disclaimer: I am not a practicing psychologist. I'm a baker who studies bride behavior, which results in selling delivery vans full of wedding cakes at 20%-30% higher prices than my competitors.  

Discover how to unlock psychology to attract even more brides and command higher prices. Click here.

Every aspect of the training helps you separate yourself from your competitors. But that’s only the beginning. The real magic is in how you’ll be separating yourself from them.

When you implement what’s in the training, you’ll be using the latest cutting-edge and leading-edge methods that Millennial and Gen Z brides say will convince them to choose you by a 5 to 1 [it's 6.5 to 1 as of May 2023] margin.

To illustrate my point, we know that somewhere around 93%-98% of bakers (depending on the city) are not doing what 350,000 brides said they prefer.

Notice I didn’t say what bakers are saying or doing, but what brides…prefer. That is a monumental difference, which leaves a mountain-sized opportunity for you to fill that void.

When you use “bride preferred” methods to separate yourself from your competitors, does it make sense, you’ll stand out from the crowd while achieving the goal of more brides booking with you, as well as your ability to command higher prices?

The answer...of course!

[If you read the answers to questions 1-4, you already know we'll be utilizing AI to take our current 6.5 to 1 advantage to 10 to 1. 

Another major benefit of using advanced AI will be knowing which marketing and sales techniques are working the best and how to improve them even further. If there was any doubt our system worked before, the use of AI will place those who take the Wedding Cake Sales Guru training firmly in the driver's seat.]

Would having a 6.5-to-1 advantage help you make more money? It's waiting for you here...

I’m going to divide this answer into two parts.

First, the most important component of this answer is to recall Millennial and Gen Z brides told us how and why they chose the bakers they did.

When we calculated brides’ responses, it became apparent brides were choosing bakers using our strategies, tactics, and tools by a 5 to 1 [it's 6.5 to 1 as of May 2023] margin over competitors. Which means, when you use our research-created materials, a bride is 5 [6.5] times more likely to choose you...even at 20%-30% higher prices.

Initially, the margin was 4 to 1. Currently it is 5 to 1. We believe the margin will be 6 to 1 by early 2023, [Update: May 2023. The margin is now 6.5 to 1.] due to more brides being in the Gen Z age group.

[BREAKTHROUGH NEWS February 2023: We are elated to announce the development of advanced AI (artificial intelligence) to compile our research and provide strategies, techniques, and sales tools to increase the advantage our research currently offers and take it to a 10 to 1 domination for the limited 250 bakers who sign-up for the training under this Covid-19/High Inflation special offer.]

Here's the second part of this answer.

In tests, every baker boosted their results within 30 days by implementing the 4 following sales tools: “The You’ll Love Your Wedding Cake Guarantee,” “33 Bakery Buster Questions, “First Brides Dialogue,” and “The Full Disclosure Worksheet.”

(The previous paragraph is the same one used for answering question 10.)

When the 4 tools are implemented, you’ll immediately gain an advantage, but not the full 5 to 1 [6.5 to 1] advantage. The 5 to 1 [6.5 to 1] advantage is achieved when you “stack” as many strategies, tactics, and sales tools from your training as possible.

Stacking in marketing refers to taking successful marketing and sales methods and stacking them on top of each other, or together, to make them 5x [6.5x] or more effective.

To summarize; if you would like to gain the full 5 to 1 [6.5 to 1] advantage, including your ability to generate significantly higher prices and profits, stack many strategies, tactics, and tools together.

For an immediate 5 to1 [now 6.5 to 1] advantage, click here.

Yes. That’s one of the benefits of using the strategies, tactics, and tools within the training. (Your inquiry has the perfect answer in question 5.)

Aside from the answer in question 5; brides price shop you, because they don’t know how to shop for a wedding cake baker, and they don’t know how to judge your wedding cake service from your competitors. 

If you haven't yet, read the answer to question 5. It explains that research has shown between 93%-98% of bakers in any given city sell wedding cakes using the same methods.

That leads to brides viewing you as a commodity.

As soon as you educate your brides to shop for a baker by using the “33 Baker Buster Questions” or other sales tools, you won’t be perceived as a commodity.

As a result, they’ll stop price shopping you, and instead view you as a trusted and reliable professional who should be chosen...regardless of price.

Access the techniques and tools, this instant, to STOP brides from "price shopping" you.

It unquestionably will. Once again, it’s been proven.

Here's a perfect example. After the sales tools were created, we were excited to test our methods by going to local hotels and private venues to witness their reactions.

The results were remarkable. Case in point, after showing them how we protect their brides by providing the best wedding cake guarantee they’ve ever seen, plus how we “service” their brides in place of simply “helping” them, we converted venues that wouldn’t use us before...into people who are now proud spokespeople for our bakery.

The same has been true for our test bakeries. (Very soon we’ll be adding a comprehensive video presentation on this topic, at no extra cost.)

In fact, here's what you'll find; venues will tell you how they've never had a baker as impressive as you, because of the safeguards you have in place for their brides and business. 

Go here...to get the techniques and tools that land you on vendors' "preferred or exclusive vendor list."

Absolutely! It’s worth the investment just to watch presentation 9.11. That’s the presentation which discusses improving your bridal show results.

Then, when you add the other tactics, methods, and tools from the rest of the training, you’ll do an amazing job.

If bridal shows are an important source of leads, I advise dedicating 1 of your 3 coaching calls (included with your training) to discussing strategy. We should be able to double or triple your effectiveness.

[In addition, since we're utilizing advanced AI for analysis, we will be able to develop the best possible bridal show template for you to absolutely knock the socks off brides and your competitors.]

Use methods to knock the socks off of bridal show results. They're available for a limited time.

Thanks for asking, because solving only one challenge...can pay off massively.

I’m going to address 3 of them. Besides these 3, there are others within this Q&A section.

At the top of the list, I’m placing the challenge of “SYSTEMIZATION.”

(To be clear, having a system means you have written instructions that list how you or anyone in your organization carries out a set of standards and procedures to market and sell wedding cakes.)

During our research with 200 bakers, only 4 had a documented systematized process for selling wedding cakes. Everyone else was using their experience while trying this and that.

I'll admit, until I created the contents of this course, my bakery’s method for selling wedding cakes was not systematized either. You’ll find, like I did, the upside of having a system is monetarily staggering.

(As a side note: I keep written accounts for all the tests I perform with brides, as well as my competitive intelligence. That way, I can make rational decisions about incorporating new techniques and find competitors using my concepts.)

As a close second, I would say is the problem of “BRIDES PRICING SHOPPING YOU.”

While it’s natural for someone to price "like" products, you shouldn’t tolerate your wedding cakes being shopped for as a “commodity.” (See question 7.)

That’s exactly what happens when you don’t stand out from the crowd or separate yourself from your competitors.

To overcome the “price shopping” dilemma, you must educate your bride prior to offering a general price range. (By the way, never ask a bride what her budget is. Ask what her price range is.)

The training is full of material to stand out from the crowd and separate yourself from your competitors.

In addition, you’ll learn what to say to a bride in your first conversation to build value, trust, and credibility. Then, sending an email sequence that builds authority before she ever meets you for a consultation. By the time she or he comes to their consultation, they'll have a positive vibe about the value you bring to the table.

Remember this important takeaway: Make it clear that brides recognize you're not selling a commodity; instead, be sure they know you embody the best value in town for their wedding cake…regardless of price!

Third is the challenge of gaining “TRUST.”

One of the key psychological principles for convincing brides to choose you and pay you more, is the "Liking principle." It is discussed in presentation 1.2. The liking principle proposes the psychological precept that you must get brides to “Know, Like, and Trust” you, before they buy from you.

Within the mentoring I’ve conducted with other bakers, this is one of the first concepts we work through. Frankly, if you can’t get brides to “Trust” you, the odds of booking an order or being able to charge a price which represents your skill and talent, go out the window.

For example, when it comes to “Trust,” presentations like, “The Insecurity Gap,” “Grading Yourself,” “Testimonials,” and “The Picasso Syndrome,” they do an excellent job of catapulting the amount of trust brides gain in you through the roof.

(I also make this same point in question 11.)

I could include another 10 or 20 answers to this question, because just about every presentation in the training is solving a challenge or offering a new or revised concept to increase results.

[NOTICE: We have begun using advanced AI (as discussed in questions 1, 2, and 3) to quickly formulate solutions in minutes instead of months. Aside from solving problems, AI will provide new concepts for selling wedding cakes based on statistics and predictive analysis, instead of what's worked in the past or currently working. All-in-all, we'll be able to stay light years ahead of our competitors.]

YES! I would even go as far as to say, when you use the training to its fullest extent, it could very well work even better.

Here’s why. A home baker’s biggest challenges are “credibility” and “trust.” Within the course I will show you how to overcome both of them.

For example, when it comes to “Trust,” presentations “The Insecurity Gap,” “Grading Yourself,” “Testimonials,” The Picasso Syndrome,” and many more will drive your trust factor through the roof.

For “Credibility” presentations such as “Two Faces of Your Business,” “33 Bakery Buster Questions,” “You’ll Love Your Wedding Cake Guarantee,” and “Applying Video,” along with many others will boost your credibility like never before.

The fact is, the training in its entirety rockets your credibility and the trust brides have in you.

While the training is advanced in its concepts, it’s a must-have for home bakers, so they can compete with traditional brick and mortar bakeries.

Here's a reminder of its effectiveness: 

“Not only will the training put you at the front of the line, it ensures you won't take a backseat to anyone. And I mean absolutely...NO ONE!"

If you’re new to selling wedding cakes, “Wedding Cake Sales Guru: 2024 Pro” can and should be used as an entire marketing and sales system.

If you already have a system in place that’s performing well, no, I wouldn’t recommend changing everything.

I suggest adding to your system. The key is to add the sales tools and techniques that assist in the goal of commanding higher prices and/or number of orders.

Read the answers to questions 1, 3, 4, and 5 to understand why.

[Now that we've added advanced AI to assist in choosing new sales and marketing methods, you'll be able to add or modify what you're doing with the help of predictive analysis. Talk about a game-changer...it could have a huge impact.]

You've brought up an excellent point. My mindset was the same as yours when I began the quest to understand what Millennial and Gen Z brides specifically expected and wanted from bakers.

I needed to know what we could be doing better in addition to what we were currently doing.

After all, I had a family to feed and employees to pay. What would I do if the investment in my research was a waste of money?

I couldn't afford to fail either! 

In case you didn't know, I initially did the research to boost the wedding cake sales and prices for my own bakery. 

As it turned out, the research provided leading-edge strategies, tactics, and sales tools, like nothing any baker has seen before (which are in the training) to increase my orders from an average of 6 per week to 18+ per week and command 20%-30% higher prices than my competitors.

In fact, competitors were going out of business while I was raising prices.

At that point, I knew everything the thousands of brides shared with my team and I was 100% valid and on-point.

Then, after testing the training with other bakers from around the country and hearing about their outstanding results, I knew I could help more bakers by creating an online course along with personalized one-on-one coaching. (That is, a maximum of 2,000 out of 65,000 wedding cake bakers and pastry chefs to keep the proprietary methods scarce and impactful.) 

At this point, it's not a question if the training is effective...the proof is in the bag. It's a question of how much more you'll be able to raise your prices, increase your profits, or how many additional orders you can handle. ​

That's why you're given a 100% "fail-safe" results-based guarantee. 

​For your part, you don't even need to implement everything in the training...only do half and you're 100% covered. Yes, that's how powerful it is.

If you're still not convinced, I'll give you the chance to get more than a refund. 

Take My $5,000 Wedding Cake Sales Challenge

The challenge was created to prove and guarantee the cutting-edge concepts created from research with 350,000 brides will produce higher profits, prices, and sales than anything any baker uses anywhere, including if you believe you're in the top 1% of bakeries in the country. (Yes, my research is guaranteed to help the top 1%, because we're helping several of them right now.) 

If the way you sell wedding cakes creates higher prices, more profit, and can help anyone increase their sales faster than what's in "Wedding Cake Sales Guru: 2024 Pro", I'll pay you $5,000 to train me. 

If I win, you agree to pay the full regular investment of $4,997. (Not the pricing being offered through this special offer.) Then, I'll donate $2,500 of it to one of the charities we assist.

I certainly want to use the most effective and profitable system to sell wedding cakes. I imagine you feel the same way.

Whether you profit from winning the challenge or from what 350,000 brides have revealed through "Wedding Cake Sales Guru: 2024 Pro" ...YOU'RE GUARANTEED TO BE A WINNER! 

Profit from NEW tools and techniques that make you the top choice and at higher prices.

As I've previously stated, only 2000 wedding cake creators will be granted access to the proprietary techniques, strategies, and sales tools our research has uncovered. For that reason, I can only share a limited amount of information about how we are using Artificial Intelligence (AI).

Here's what I'm able to share with you. We decided to incorporate the use of Artificial Intelligence mainly for predictive analysis. To date, we have input 16 years of research my team and I have conducted. In addition, we will continue to input data from our current surveys with brides,  bakers, and other sources. 

The input of our brides is to stay on top of current trends, create new and improved sales and marketing tools, as well as predicting future trends.

It will also be used for our new upcoming app, "Wedding Cake Wizard." It brings together brides and bakers in cities across the country. [When you join the Wedding Cake Sales Guru community, you'll be invited to learn more about Wedding Cake Wizard.]

In addition, another exciting feature will be the use of "predictive pricing." The goal is to continuously maximize the pricing of wedding cakes, while making brides feel they've always chosen the best baker. 

Our research with wedding cake creators is being conducted for competitive analysis reasons. We will continue monitoring what bakers and pastry chefs around the country (your competitors) are doing in contrast to what our research and AI shows our community of 2000 bakers should be doing to grow our current 5 to 1 [it's 6.5 to 1 as of May 2023] advantage into a 10 to 1 advantage...and beyond. 

I would love to continue a discussion about other benefits and objectives, but it would require releasing data and information that is proprietary to the competitive edge of our "Wedding Cake Sales Guru" community.

There is one more item I can share with you: we changed the name from "Wedding Cake Sales Guru" to "Wedding Cake Sales Guru: 2024 Pro" due to the addition of advanced AI and the numerous marketing advantages it contributes.

That is an interesting proposition. I love it!

It made me realize it is the ultimate test and prove, beyond any shadow of a doubt, that the strategies, tactics, and tools derived from 350,000 Millennial and Gen Z brides are the most productive methods a baker can use...PERIOD!

Since our research and results have proven they are, YES, we are now offering a done-for-you program.

To learn more or apply, follow this link. 

Thanks for asking this question, because it did not occur to me the training could be seen as sounding too good to be true. Especially since it's based on in-depth research and has been proven to deliver results. 

With that said, until I implemented all the research findings for my cake boutique and grew my sales from 6 to 18 wedding cakes per week, and increased my prices by 20%-30%, it was hard for me to believe too!

Let's go over the reasons why I can guarantee it will do the same for you. 

• All the techniques, tactics, and sales tools suggested by the 350,000 brides were first tested and tweaked, and then tested and tweaked about 500 more times in my bakery until they worked to perfection.

• Then, they were tested with a select number of bakeries around the country. After they were also successful, it was obvious my training materials could garner more orders and/or boost prices for any baker who's serious.

• To keep the research findings highly effective, you'll be only 1 of 2,000 bakers and pastry chefs who will ever be able to use my proprietary techniques, tactics and tools. Since only 2,000 bakers will gain access out of the 65,000 who sell wedding cakes, you'll have a monumental advantage for years to come.

• Here's a simple way to understand this: I guarantee you'll discover new techniques you've never heard of before and be able to use sales tools never seen before to boost prices, orders, and profits.

So, yes, I guarantee it.

Also, take into consideration, your course comes with 3 "SUCCESS COACHING SESSIONS," plus an extra one for this special offer, to work on any performance issues. So, what possible reason could there be that it won't work for you?

[Then, when you add the fact we're now using advanced AI (artificial intelligence) to guide future research projects and for the  modification of the "Wedding Cake Sales Guru" system to take it up to a 10 to 1 advantage...yes, it's easy to guarantee.]

Here’s an exercise to illustrate my answer.

Do you think, since I’m supplying a guarantee for this course, I’m asking for problems? Or do you think it’s a good idea, because it demonstrates my conviction for my product?

My answer is this; I’m not concerned whether a baker will ask for a refund. The reason being, I have total faith in "Wedding Cake Sales Guru: 2024 Pro" for delivering, because it's been proven time after time.

That's why I'm 100% confident and stand behind the results a baker will achieve.

I feel the same way about guaranteeing each one of the wedding cakes our bakery creates. 

In all candor, I’m not pointing fingers at any baker who currently isn’t using a guarantee, because I never guaranteed my wedding cakes prior to doing the necessary research. All that changed as soon as I figured out how to put together the perfect guarantee with the help of those 350,000 Millennial and Gen Z brides.

Doesn't it make sense if you believe the wedding cake service you're offering brides is equal to or better than your competitors...you would guarantee it? The answer, of course!

When you see the verbiage used in our guarantee, you'll quickly realize it's a WIN-WIN for both you and your brides.

Further, as soon as you understand how and why the guarantee helps brides choose you and at higher prices, you’ll instantly become a believer and user.

Best of all, your competitors still won't use one because of the same fear you currently have.  

[Here’s new research I would like to share dated March 2023: After testing with 500 brides, the conclusion is, the “You’ll Love Your Wedding Cake Guarantee” enables you to charge a 10% premium without using any other sales tool from the training.

Now you can begin charging an average of $50 more per wedding cake today without using any of the other tools, techniques, or tactics.  If you're creating just 1 wedding cake per week, that's $200 more per month. How's that for an immediate return on investment?]

Secure the "Written Guarantee" that positions you as the trusted and clear choice.

Glad you asked, so I can clear the air of any possible gimmick or bait and switch concerns.

I'll explain using three separate answers.

First, let's address your concern about this being a gimmick.

To begin, my bakery invested 18 years and in excess of $750,000 in research and testing prior to releasing this training. Who spends that much time and capital on a gimmick?

In addition, I certainly wouldn't offer a money back guarantee...if the strategies, tactics, and sales tools didn't actually work. How would that make any sense?

Here is something else to consider. We are only releasing 2,000 licenses to keep the proprietary concepts effective and exclusive. If this were a gimmick, I would be selling as much training, quickly as possible. I certainly would not be limiting the number.

And last, but not least, Naomi and I own a well-known, successful multi-million dollar cake boutique that opened way back in November of 1966. We plan on thriving for another 50+ years (omahacakegallery.com). Who in their right mind would risk ruining its reputation by offering a gimmick?

Second, let's tackle the issue of this being a "bait and switch."

I hope it's clear whether you choose the 4 payments of $397 (our break-even cost) or 24 payments of only $87, you're getting everything bakers who invested $4,997 are receiving.

We're offering 250 courses at cost, because we feel it's our obligation and in the best interest of helping bakers recover from the devastating effects of Covid-19, and now, the devastating price increases for ingredients, labor, and everything else.

If this was a bait and switch, I would have something more costly to sell you after you plunked down your first $87 or $397. Well, there isn't. There isn't any sort of upsell or anything else to buy.

Third, look at the answer to question 15.

Further, if this was a gimmick or bait and switch, how would it be possible for me to offer a "Done-for-You" program brought up in question 15 where you pay a percentage of each sale, instead of paying up front for the training?

Does it make sense for us to spend 80–100 hours setting up the "Done-for-You" program, training you on the system, maintaining it, and providing continuous coaching...but never get paid a penny?

I welcome you to be part of our "Private Wedding Cake Sales Guru" community. Join here.

I don’t expect you'd recognize my name unless you’ve attended major events like the “Atlantic City Bakers Convention” or the “International Baker’s Expo” held in Las Vegas, where I’ve been a presenter and speaker over the course of the past 12 years.

Since my expertise primarily lies in bakery sales and marketing, instead of being an internationally known cake artist, it’s completely understandable you’re not familiar with my name.

When it comes to the issue of trust, I don't blame you. I would also have reservations and be hesitant.

So, look at it from a philosophical point of view; I'm not asking you to trust me.

Rather, I am the messenger for the 350,000 brides who provided the data, suggestions, and concepts to create the blueprint for selling wedding cakes to Millennial and Gen Z brides in the precise manner they expect and prefer.

To date, those brides have given us a road map to gain a 5 to 1 [as of May 2023, it's 6.5 to 1] advantage over our competitors, which has handed us the ability to get higher prices, profits, and sales for ALL OF US.

The better question is, do you trust the 350,000 brides to do the same for you?

If you do, then join me and the other 1,999 wedding cake creators for what should be a tight-knit community of exceptionally successful and profitable wedding cake artists.

In addition, if you arrived here through a link from a person or company who contacted you, they have already vetted the training, my bakery, and me. If you trust them as a source, you have an excellent layer of reassurance.

__________________________________________

Want to know more? Here's the bio used in my book, "The Ultimate Brides Guide For Buying a Wedding Cake." After my bio, Naomi Jamerson's bio is also listed. Naomi is a co-author and co-owner of The Cake Gallery.

________________________________________

Bio of Ed Otto

Ed Otto, born in the Netherlands, is currently a resident of Omaha, Nebraska.

After graduating from the Oklahoma State Institute of Technology, he teamed up with his European-trained Master Baker father to operate a full-line bakery known as “Westgate Bakery” from 1974 until his father’s retirement in 1982. In 1990, Mr. Otto renamed the bakery “The Cake Gallery” and became fully committed to offering decorated cakes.

His innovative cake decorating abilities have allowed him to bake and decorate cakes for 3 US Presidents and cakes that have flown as far as London. He has decorated cakes for movie stars, rock stars, Senators, and a billionaire.

His cakes have been displayed in magazines, newspapers and on TV. In addition, he has been interviewed on radio and appeared on television numerous times for his wedding cake expertise. He is widely recognized and known for his colorful trademark tattoos worn on the right sleeves of his pastry jackets and as “The Cake Maniac.”

Over the course of 40+ years, he has personally decorated or managed the oversight of 20,000 wedding cakes.

His “hands-on” working in the trenches allowed him to write this ground-breaking book and create the first set of business practices and quality standards for the wedding cake industry.

Heading through 2024, Mr. Otto continues to conduct research with brides to keep this guide up-to-date and cutting-edge.

He has also developed a comprehensive course to teach wedding cake Baker/Designers the new rules for providing a “superior wedding cake buying experience, based on the research with 350,000 brides.”

The training is based on what today’s Millennial and Gen Z brides actually want, expect, and prefer instead of how Baker/Designers believe they should be helping brides.

______________________________________

Bio of Naomi Jamerson

Naomi began her journey and the passion for art and the love of food from an early age. She found her niche with acrylic painting and charcoal drawings, and first started cooking and baking with her Grandma Nancy at the age of 7. 

This is a common concern which I'm more than happy to address. 

Some years ago, when I began testing the research findings in my own bakery, it was astonishing how quickly my sales and profits increased.

One of my first thoughts was to take our profits and remodel the front of the store. After all, everything was getting old, as well as looking old. 

But having a researcher's mindset, I couldn't help wondering if updating my store would matter to future sales? At the same time, I realized that we booked 300% more orders and were able to average 20%-30% higher prices, even though my storefront was outdated.

So, I decided to further test it. For the next 12 months, we held off remodeling. Even with an outdated storefront, our wedding cake sales were still up 300%, and we were still getting an average of 25% higher prices.

It was at that point we decided not to remodel the store. Instead, we took those funds to start building an app called, "Wedding Cake Wizard." (When you sign up for Wedding Cake Sales Guru, you'll be given access to a membership site for the training and sales tools. Within the membership site, there is a link that takes you to a page for more information about "Wedding Cake Wizard.")

At this time, our sales are still 300% higher, and we're still getting 20%-30% higher prices.

To further the conversation about this concern, I contacted all the wedding cake creators in our "Private Group" to see how the sales tools, methods, and tactics helped them, in the event they also had outdated storefronts. 

Every person who responded with what they considered an outdated storefront said the training and its tools improved sales and prices.

I don't want to make a blanket statement, but the data shows that it helps most brick and mortar bakeries, regardless of condition. 

On the other hand, if you happen to be a home baker, I don't have any personal experience of working from home. However, I can pass along information from home bakers who belong to our "Private Group" of wedding cake creators.

Our "Home Bakers" agree, it's more difficult to demonstrate their knowledge and skill by working out of their home. To overcome their shortcomings, they are utilizing the suggested sales tools and tactics from the training to convince brides they are trustworthy and have the skill to create their once in a life memory. 

Further, all the home bakers in our current "Private Group" of wedding cake creators, say they have improved booking the number of orders and their prices.

With all that said, YES, the training is particularly useful for you. Use it to demonstrate you're trustworthy, likable, credible, and fair. You'll be able to overcome other points of "friction," such as an outdated storefront.

While you may not be able to update your store, mastering how to get brides to choose you over your competitors and at higher prices is very viable.

I'm going to answer this question by coupling our research findings with extensive testing in the field.

The results clearly demonstrate, it's not a question of whether you'll lose orders, it becomes a question of how many?

The findings of 86 test bakers, including my own cake boutique, absolutely confirm this. 

In fact, the discrepancy is so large, bakers using ESTC currently have a 5 to 1 [it's 6.5 to 1 as of May 2023] advantage over bakers using LTPP.

Do a quick read of Q & A's: 1-10. They provide the validation you're seeking. Further, let's look at this from two additional viewpoints. 

First, I asked several bakers how they would answer this question, now that they've taken the training and are using methods brides expect and prefer.

Here's a response from a bakery owner who creates between 10-15 wedding cakes per week.  

Yes, you'll lose sales to me if we're in the same city. I can definitively say that because I know how big of a difference ESTC makes, due to the number of brides who have chosen me over my competitors.

And now, I'm able to utilize ESTC integrated with artificial intelligence. They deliver a one-two punch that literally knocks out the thought of a bride choosing one of my competitors over me.   

So much so, getting brides to choose me over my competitors is as easy as taking candy from a baby. 

(As you can tell, the above baker is very passionate. I wish them continued success.)

Second, when I first began my research to create a superior set of wedding cake marketing and sales methods, my goal was to dominate the Omaha marketplace.

As I stated in Q & A #3, we're way beyond wondering if Wedding Cake Sales Guru is effective. It's been proven.  

It was through testing with bakers, we discovered brides were choosing bakers who utilized "Wedding Cake Sales Guru" tools and techniques by an initial 4 to 1 margin over their competitors. [It now stands at a 6.5 to 1 margin.]

Keep in mind, the research allowed me to build a system to DOMINATE wedding cake sales, not just to compete. The training and its methods are meant to book all the orders you can handle, as well as at higher prices.

By design, it favors and rewards those who utilize the materials. In essence, those who decide not to use it or don't know about it are at a great disadvantage.

So, yes, if you do not use the advice of 350,000 brides, it's highly likely you will lose sales to those bakers who do.

I know your question pertains to "losing sales," but don't overlook what could be a better reason for taking the training: BOOSTING PRICES by 20%-30%.

When you take the training for the purpose of boosting prices, by default, you won't need to worry about competitors out smarting you or taking away orders. You'll have the blueprint at your fingertips.

Click here for the ultimate blueprint to outsmart competitors and win brides who are willing to pay more.

In regard to the issue of fairness, I realize my research and its findings can help more bakers make a lot more money, but I decided to limit the training to a "Private Group" of 2000.

If I were to accept more than 2000, let's say 10,000 bakers, the proprietary findings would become commonplace and diluted. Thus, it wouldn't be nearly as effective or profitable. 

In addition, my personalized coaching is meant to assist bakers to reach the pinnacle of success. There is not enough time in the day to effectively coach 10,000 bakers, over a 1 or 2-year period. That wouldn't be fair to anyone.

When it comes to helping everyone make more money, I wish I could. The reality is, the methods discovered by our research will only be super effective if they are limited, as I wrote about in the second paragraph.

Also, while the training helps wedding cake creators make more money immediately, as well as for the next 10 years, it is not intended for those individuals only trying to make a fast buck. 

It is designed to financially elevate 2000 wedding cake creators who are serious about serving brides for years to come in a manner Millennial and Gen Z brides want, expect, and prefer. 

At the end of the day, it's not only wedding cake creators who will benefit from the training, it's also the brides they serve.

If you recall, the research findings gave us the criteria to implement the first set of business practices and quality standards for the wedding cake industry. Both you and your brides will capitalize on them.

If you're looking for a 5 to 1 [as of May 2023, it's 6.5 to 1] advantage and have the same goals for you, your family, and business, I invite you to join our "Private Group"before all the licenses are claimed.

Also, if you have more than one location, you'll need 1 license for each location for up to 10 locations. Each location is considered 1 of the 2000 licenses.

In the event there are more than 10 locations, the distribution of licenses is subject to special pricing, particular rules, restrictions, and guidelines. Please make an inquiry. Contact ed@weddingcakesalesacademy.com or call 402-968-2758.

Become one of only 2000 wedding cake creators to join our "Private Wedding Cake Sales Guru Group."

You are correct, there are other products we're considering or development has begun. The products are based on the same research with 350,000 brides. However, there are no other finished products at this time.

For the time being, anything new we'll be developing will be stand-alone products. They will be separate from this training, and will not be free. Due to the large price reduction of this training, we can't afford to give away more free stuff and, at the same time, have enough funds to continue development.

- NOTICE -

When you become a member of "Wedding Cake Sales Guru," there is an opening video on the home page of the membership site that explains other projects we would like to finish. They are to further help your wedding cake sales, prices, and profits.  

For example, the main product we would like to finish and make available asap is an app titled, "Wedding Cake Wizard."

The development for "Wedding Cake Wizard" began around 3 years ago. Due to Covid, it was placed on hold. When it is finished, you'll have an all-inclusive marketing service for wedding cake sales.

During our initial phase of developing the user experience, the feedback from around 200 bakers was very positive. I believe when we get back on track, it will be another amazing product to make your life easier and your wedding cakes more profitable.

In fact, we are considering offering bakers, just like you, ownership of the app to profit from it. When you are on the home page of your membership site, there is an image on the left side of the page you can click on that offers more information and a way to sign-up when it becomes available.

We track 30 benefits for bakers and pastry chefs who have taken the training. They address our bakers' and pastry chefs' primary objectives and goals.

For this answer, I have listed the top 10. 

• 1. The know-how to get higher prices.
• 2. The methods and tools to increase the number of orders.
• 3. Using a fair-pricing model to stop brides from price-shopping your bakery.
• 4. Utilizing the sales tools to secure a spot on venues' preferred provider lists or become an exclusive provider.
• 5. Maximizing bridal show results by 2x up to 4x.
• 6. Understanding how to use psychology for convincing brides to choose you and pay higher prices.
• 7. Having the hands-down best marketing and sales system in place for selling wedding cakes.
• 8. Being able to separate yourself from your competitors, so brides see how you are better and worthy of their order. 
• 9. A first-rate competitive analysis guide that spells-out my competitor's weaknesses and my dominance.  
• 10. The items on a website that convert the majority of brides to call for a consultation

In addition, here are 2 more that were close, but didn't make it into the top 10.

• 11. Gaining the knowledge to build "trust" in your wedding cake services.
• 12. The use of advanced AI (as discussed in questions 1, 2, and 3) to quickly formulate solutions in minutes instead of months or years. All-in-all, is the fact we'll be able to stay light years ahead of our competitors.

[AI was only introduced as a recent option. Over the next 12 months, I expect it to be in the top 10.]

Yes, I highly suggest performing competitive intelligence (CI) as proof of your opportunity. 

However, the details for doing an effective CI are contained within the training. They are not available, like a sample of the "Advanced Insider" report, the "ESTC vs LTPP" video, or the chart showing the difference between the two.

.

The reason is, before performing an effective CI, you first need to have an understanding of the ESTC sales tools, techniques, and tactics. Otherwise, you won't know how to contrast the powerful difference they make or how to interpret the results.

(Here's a GUARANTEE to back up my point: I'll immediately refund any investment you've made when you conduct CI within the first 30 days of gaining access to the training, and it demonstrates your competitors have a more profitable system for marketing and selling wedding cakes than ESTC.)

Also, keep this in mind: you should perform CI every year or at least every other year with everyone considered a competitor. It's the best way to know what your competitors are doing, what you need to be doing that separates you from the pack, and what's necessary to continue outwitting and outsmarting them all. 

You must understand, unless you are separating yourself from your competitors, you will be viewed as a commodity. As a commodity, brides will continue to shop you according to price.  

It's my mission to be sure, Wedding Cake Sales Guru is the go-to marketing system that separates yourself from your competitors, so you are able to boost prices and the number of orders you deserve.  

If you would like to discuss conducting effective CI's on your competitors, please schedule a coaching call with me to go over it. It's definitely a wise use of your coaching time included with the training. 

The short answer to implement everything is around 3 months from beginning to end. However, it isn’t recommended to implement everything that quickly. I advise you to begin by implementing the 4 tools mentioned in question 14 or 25 immediately.

Bakers and pastry chefs get improved results as soon as 1 week, but typically between 15 and 30 days.

Then, when you become comfortable with the first 4 tools, add one strategy, technique, or tool until you’re booking all the orders you can handle and prices that are highly satisfactory.

It could take 3 months or a year. It all depends how much time and effort is put toward your goal.

Furthermore, when you access the membership site for the training, presentation 10.1 is dedicated to discussing the recommended timeline and implementation.

In addition, when you utilize your 4 coaching sessions to their fullest extent, results can be ever quicker and better.

To answer your question, we'll begin in 2004.  That's when my journey began to seriously understand a bride's buying behavior for the purchase of a wedding cake.

Needless to say, a lot of water has passed under the bridge since then. The research, testing, and results have evolved over the past 18 years to get better and better.

For example, the competitive edge you gain by using the sales tools, techniques, and tactics started out with a 4 to 1 advantage in 2016. It has been climbing ever since. [As of May 2023, the competitive edge is now 6.5 to 1.]

To get a snapshot for the beginning of my research journey, here's a link to the latest version ( November 2021) of my digital book titled, "The Ultimate Bride's Guide For Buying a Wedding Cake." (The download of the book is for your personal use. Do not  offer it to brides for the purpose of selling wedding cakes. It is strictly prohibited to disseminate any of its contents without written authorization. If you would like to use the book to educate brides and to help sell wedding cakes, there is a way we can work together. Ask me.)

If you noticed, I said "latest" version, because it was first published in 2008. The title at the time was "How to Buy the Picture Perfect Wedding Cake." 

Although some of the wording has changed from the first edition, if you read pages 16-22, you'll obtain an excellent understanding of how the research began, how I took the information to write the "The Ultimate bride's Guide," to help brides choose bakers, and how that information helps bakers become better wedding cake providers. 

So far as testing, I can't release too much information due to its proprietary nature. But I'll provide 3 separate instances where results were publicly released.

First Use of Results: My bakery.

The findings were used to create sales tools, tactics, and methods that Millennial and Gen Z brides wanted, expected, and preferred.

Then they were tested and  tweaked in my cake boutique about 500 times until they provided results that were better than I could have hoped for. That process took 6 years to complete. 

Second Use of Results: 12 bakeries throughout the United States, 2016.

I tested every tool and technique in my arsenal with 12 well-established and successful bakeries from around the country.

Make a note of what I'm stating: the bakers were already doing well. They didn't need the sales and marketing system I had uncovered. I commend each one of them, because they were smart enough to understand that bakers need to continuously keep a look out for the newest and best sales and marketing methods. And that they did.

Here's an excerpt from a white paper I wrote in 2016 discussing their results.

• Twelve prominent bakers who were given a 3-day intensive workshop to pour over the research, and then use the sales tools, tactics, and methods in their respective bakeries concluded there will be a paradigm shift for how wedding cakes are sold as soon as the breakthrough methodologies are released.

• The bakers continued by explaining "The 93% of bakers who continue using today's common 'Look, Taste, Price, and Pray' selling approach will lose sales to bakers who use a leading-edge 'Educate, Serve, Taste, and Convince' method. 

• It is our collective opinion, Mr. Otto's ESTC-based system, based on research with 150,000 brides, is a generational leap forward for selling wedding cakes to Millennial and Gen Z brides. 

Third Use of Results: 12 bakeries throughout the United States 2019-2021

I once again re-tested all the subject matter and topics within the training before its official release in 2019 with 12 new bakers. Here's an excerpt from a white paper for bakers who requested it through our website for the years 2019-2021. (Covid-19 had a negative effect on our testing from March 2020 through March 2021.) 

• Each baker agreed the training gave them new techniques and tools that convinced brides to choose them over their competitors. At the same time, they received prices that were averaging 21% higher than what they previously were charging. All of them categorically stated the results were superior to their prior sales and marketing methods.

----------------------------------

To wrap up this question, I am going to offer a philosophical interpretation of the word "RESULTS" to purchase a product or service, including "Wedding Cake Sales Guru: 2024 Pro.

"When purchasing a product or service for your business, base your decision on the 'RESULT' you'll achieve."

I know that sounds like a "dah" statement, but individuals are taught to buy items based on "benefits and features," not necessarily on the RESULT they'll achieve.

I am suggesting purchasing products and services based on the over-riding "RESULT" you're wanting and expecting. And less so, on the features and benefits.  

While that seems like a small distinction, it's the crucial missing link to full satisfaction.

Consider this: businesses typically talk about their products' benefits and features, because very few can actually live up to your EXPECTED RESULT.

Let's use Wedding Cake Sales Guru: 2024 Pro as an example. In effect, the "RESULT" is what matters. It's not the contents of the training, not the techniques, not the sales tools.

It's your ability to get the desired "RESULT" to either boost your prices, profits, orders, or a combination of them. 

"Wedding Cake Sales Guru: 2024 Pro" delivers the EXPECTED RESULT for all three.

Next time you purchase something, give it a try. Ask yourself which "one" result do I absolutely need?  Then focus on which product or service does the best job of delivering that key result. 

(The subject of achieving an over-riding "RESULT" versus the "benefits and features" of products and services is a topic for which I will be creating a new video. It's part of my mission to share my knowledge and wisdom, so you can achieve your hopes and dreams...with a little less struggle.)

Let's first give credit to the 350,000 Millennial and Gen Z brides who gave us the breakthrough information that helped us understand what they expect and prefer, in place of how bakers have been selling wedding cakes for decades.

Understanding what they expect and prefer has allowed us to develop training that provides an immediate 5 to 1 [as of May 2023 it's 6.5 to1] upper hand over our competitors. With this information, you are now able to charge 20% higher prices and close up to 300% more brides.

• You’ll receive the course (beginning with 67+ presentations) via video training within an exclusive membership platform, accessible 24/7.

• You'll receive a formatted transcript (meaning it’s not a typical transcript, it’s a Word document) for each presentation, which can be printed and placed in a binder for quick reference.

• Templates, when appropriate, including Microsoft Word documents, you can edit.

• Three one-on-one "success coaching sessions." (Plus, an extra one for FREE, if you are one of the 250 bakers or chefs during this special Covid-19/High inflation price.)

• You’ll receive my $397 per year “Advanced Insider Wedding Cake Marketing Advisory” FREE for 2 years to keep you updated on my research and new techniques.

• You'll receive new training topics as they become available.

• A spot in a "Private Group" of 2,000 bakers and pastry chefs who will continue to stay light years ahead of their competitors.

• Possibly the most exciting development is the addition of using AI (artificial intelligence) to amend existing training and add new training to the course material. As a member, you'll be able to access all updates and new training presentations for the next two years with no additional investment.

Unlike many programs that place you with a coach who has been trained by the creator, you’ll be working directly with the creator.

You’ll tap into my thinking, advice, and wisdom from conducting research to creating the marketing and sales tools that help ensure your success.

Please note, besides the 3 coaching sessions included in the training (if you've signed up as one of the 250 for this special, you'll receive a 4th session, for free. It will get you off to a great start), you’re able to invest in additional sessions, if and when you need assistance or would like to run an idea past me.

Many bakers think of me as their quasi-marketing arm who's always on call and willing to help. You're invited to do the same.

It will depend on which payment plan you choose. For this example, let's use the $87 per month plan.

Let's say you create just 1 wedding cake per week. Let’s also say you only raise your  prices by $50 per cake instead of $100 per cake.

That’s a total of 4 wedding cakes per month times $50, which totals $200 in additional revenue.

If you choose the $87 per month plan, you'll already be ahead by $113 per month. ($200-$87 = $113.) That amounts to a 2 to 1 immediate return on investment. 

If you're creating 10 cakes per week, (at an increase of $50) that’s $1,913 in additional profit per month, which equates to a 2,200% return.

At an increase of $100 per cake, it amounts to $3,826 additional profit per month, or a return of 4,400%.

You could literally pay for "Wedding Cake Sales Guru" within the first two weeks.

I originally began writing the "Insider Advisory" as a way to convey my research and its findings to bakers. Those bakers were using my book, "How to Buy the Picture Perfect Wedding Cake" (now titled, "The Ultimate Bride's Guide For Buying a Wedding Cake") as a guidepost to improve their sales. 

At the time, I was only updating the book about once per year. The "Insider Advisory" provided bakers with a supplemental monthly report, so they could use the findings immediately. 

Since I launched the training, the "Insider Advisory" is now geared toward advancement based on what's in the training. While the "Insider Advisory" is still valuable for those bakers whom I've coached over the years, it is now primarily targeted at those who have taken the training. 

The "Insider Advisory" offers immediate feedback and advice, without waiting for me to create a new video about a topic, which could be 3-6 months in the future, or an update of the Ultimate Bride's Guide book.

While you're welcome to subscribe to the "Insider Advisory" without taking the training, you'll receive more value when you do take it. 

Here's a suggestion. If you haven't downloaded a copy from within Q & A number 2, please download the current issue for the months of January-February 2023/2024. You'll gain insights and wisdom to improve your prices and sales. 

Yes. There we will be updating and adding content over the coming months and years. As my team continues with our research efforts, we’re discovering more concepts to test and improve before they are released to you.

(Now that we've added advanced AI to assist in our research efforts, the updates and new sales and marketing items we'll be adding have the ability to be better than ever.)

The majority of the concepts are original because they were derived from the 350,000 Millennial and Gen Z brides.

The remainder of the materials are improved versions of conventional marketing techniques that have been transformed to be specifically engineered to sell wedding cakes.

Interestingly, taking sales and marketing techniques and rewriting them to be wedding cake specific, has never been accomplished at a professional level. Bakers tell me it's a tremendous benefit.

(We also believe the addition of using advanced AI will help us create new marketing and sales concepts unique to wedding cake sales.

As an example, we will be finishing an app called "Wedding Cake Wizard," which will assist in your marketing efforts to gain sales. You'll receive information about it after you signup for the training.)

To answer that question, we need to keep things in perspective.

First, to date, we have only issued around 100 licenses. That was intentional, so we could thoroughly test and tweak our system with bakers from coast to coast. Each baker paid $4,995. No one has ever requested a refund. 

Second, we are committed to limiting the release of 2000 licenses. It's highly likely the training will be sold out before we know whether a baker will request a refund.

It seems like common sense, at least a few bakers would request a refund. If they do, we'll refund their investment and then, resell the license to maintain our private group to 2000. 

Let's dive deeper. If you recall, in Q&A #1, I stated 82% of bakers successfully use the training to boost prices, profits, and orders. That leaves 18% of bakers who are not meeting their goals.

We have found, 18% of bakers typically have difficulty due to the training being too advanced. 

We also know bakers are not asking for a refund, because they don't want to miss out on being 1 of the 2000 bakers who gain a 6.5 to 1 advantage. They feel when their business skills have improved and they are at the point of using many of the advanced techniques, they will.  

Building bakers' sales and business skills is a key reason I include 3-4 personal coaching sessions with the training. When new wedding cake creators or even seasoned bakers utilize the coaching sessions to their fullest extent, I've been able to help the majority of them achieve their desired results. 

Let's review the request for a refund if the sales tools, tactics, and techniques do not work for you.

Before you make a request, make sure you've fully taken the training and understand the concepts and how to properly implement them.

Along with the training, be sure you've had all your coaching calls, so I've had the chance to explain everything regarding the strategies, sales tools, tactics, and methods discussed in the training.

In addition, show me that you've implemented a minimum of 50% of the sales tools, strategies, tactics, and techniques in the training.

Then, if you can’t boost your prices, number of orders, or profits after the first 12 months, I'll continue to coach you (for free) until you achieve improved results or be given a refund.

To be clear, there is a waiting period of 12 months before a refund will be issued. The term is 12 months, because I  know bakers are busy people and may not get around to taking the training and implementing items in the training for many months.

That way, you have plenty of time to implement tactical concepts, get coaching, and review your results. I simply need to know you've tried, and I'm giving you plenty of time to do it.

Also, be aware, in the event you are issued a refund, you are forfeting your license and the legal right to utilize any marketing and sales concepts or materials contained within Wedding Cake Sales Guru. It is protected by copyright.

Now, let's go over the federal legal stuff.

Under federal law, I cannot make a claim for any return on investment. I do not make any promise or guarantee that you will achieve certain financial results. For example, even though the average price hike based on the experience of 86 bakers in our "Private Group" is $100 per cake, under federal law, I cannot and do not guarantee you will achieve $100 per cake . You may experience more or less than $100, or nothing at all.

Nor can I guarantee you'll triple your orders or how many more wedding cake orders you'll take, if any.

What I do guarantee is, your satisfaction with boosting prices (averaging 20%-30% for any size of bridal cake) and/or number of orders, or your money back after 12 months.

That is, as long as you comply with the conditions of the guarantee. If that isn't clear, please call me. I'm happy to answer questions about the guarantee.  

As soon as you join, you’ll gain access to the membership site. Within the membership site you’ll see a navigation link that takes you to an appointment calendar. You'll be choosing the "Wed Cake Sales Guru Included Coaching."

Keep in mind, I suggest you wait until you've either watched or read a number of presentations prior to scheduling a coaching call. To get the most out of our calls, you'll want to have questions lined up we can discuss.

With respect to their importance, it's my experience, as well as other professionals who provide training that includes personalized coaching, your results will be 200% to 300% better. Yes...up to three times greater.

Yes. There are 2 categories of questions.

First, are general questions, such as support or payments, changes in information etc. The second category is, questions related specifically to any content such as the presentations.

The second group are considered coaching or consultation questions to be queried during a coaching session. If you’re not sure which category you’re in, feel free to call or email us during normal business hours.

In addition, I’m also happy to assist you after the 3 included paid-for coaching sessions. That's why I have additional coaching or consultation sessions for hire.

Please, think of me as your quasi-marketing arm for your bakery or cake boutique. I'm here to help grow your wedding cake sales and profits to the highest level imaginable.