"About 2 years ago, I bought a bakery. After a year of owning it, I decided to promote our wedding cakes. My efforts didn't pan out very well.That's when my cake decorator told me she had been receiving emails from the American Wedding Cake Sales Academy and I should read them. That's all it took. I bought Ed's training and the rest, as they say, is history. We were making 2 wedding cakes per weekend on average before the training. Now we're doing 7. My complaint is, I wish he had a program for selling more donuts.

Mike K

Retail Bakery Owner

"I've recently started my own home bakery. I love baking and decorating cakes, and plan on making a living doing it. The largest obstacle I saw was getting brides to trust me, because running a baking business from a house in place of a bricks and mortar business appeared to be sketchy. I suppose brides worry that I might get up and move by the time their big day arrives. I've read those same complaints on the internet. Getting "Wedding Cake Sales Guru" was a blessing. It totally solved the issues of trust and credibility.

Ashley M

Home Baker

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